Digital Analytics Manager

Coca-Cola Bottling Co. Consolidated
life insurance, paid time off, paid holidays, 401(k)
United States, North Carolina, Charlotte
Oct 29, 2024
Requisition ID:206328 Posting Locations: Charlotte Click here to view a Day in the Life of our Teammates! Our Secret Ingredient is our Teammates. We offer great rewards, competitive pay, career advancement and growth opportunities. Full Time Teammates are also eligible for: Paid Training Paid Time Off plus paid holidays 401(k) with Company matching on a dollar-for-dollar basis Employee Stock Purchase Plan (ESPP) Group Health Insurance - Medical, Dental, Vision & Disability Basic and Supplemental Life Insurance Refresh and Grow your Career with Us! Job Overview The Digital Analytics Manager will be a part of our B2B eCommerce/Marketing team, responsible for providing analytical support helping the team make data-driven decisions and achieve objectives. This person will work closely with stakeholders to identify business requirements, design and implement analytical solutions, and provide insights that drive business growth. The ideal candidate will have a strong analytical background, experience in marketing analytics, and a passion for working with data. Duties & Responsibilities Lead the analysis of all marketing campaign performance by collecting, analyzing, and interpreting data from various sources, including web analytics, CRM, and marketing automation systems Develop and maintain marketing dashboards and reports, providing insights that drive business growth Communicate findings and actionable insights to non-technical stakeholders in a clear and concise manner Participate in the development and implementation of marketing strategies, providing analytical insights to support decision-making Develop channel, customer, and user segment insights to understand opportunities for campaign targeting Lead the development of A/B testing scenarios to optimize campaign performance Serves as the representative for Consolidated on system digital data & analytics routines Knowledge, Skills, & Abilities Strong analytical skills, ability to meet deadlines, and attention to detail Proficiency in analytical tools and technologies such as Excel, SQL, PowerBi, Tableau, and R. Experience with web analytics platforms such as Google Analytics or Adobe Analytics is preferred Experience with Salesforce Marketing Cloud Intelligence a plus Strong problem-solving and analytical skills, with the ability to think creatively and find solutions to complex problems Ability for working in a fast paced, high energy environment of competing priorities with tight deadlines Excellent communication and presentation skills, with the ability to translate complex analytical concepts into clear and concise messaging for technical and non-technical stakeholders Minimum Qualifications Bachelor's degree with 1 through up to 3 years of relevant experience Preferred Qualifications Degree preferably in business administration, marketing and/or data analytics. Work Environment Office environment #LI-HP1 As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status..