Junior Social Media Specialist

Title: Social Media Specialist

Clearance: Public Trust

Location: Hybrid - 3 days on site in Washington, DC / 2 days Remote

Overview:

IntelliBridge is an award-winning national security company looking for a Social Media Specialist to support our contract with the U.S. Department of State's Bureau of Educational and Cultural Affairs (ECA). The Office of Public Affairs and Strategic Communications (PASC) coordinates within the bureau, with other bureaus throughout the Department, the White House, other U.S. Government agencies, and grantee and implementing partner organizations to coordinate public affairs and strategic communications for both domestic and international audiences. It has oversight of a myriad of outreach efforts, which may include ECA bureau-wide strategy, speaking engagements, media, social media, video, photography, branding and websites, and coordinates with all ECA offices to liaise with stakeholder audiences and manage internal and external outreach.

ECA designs and implements educational, professional, and cultural exchange and other programs that create and sustain the mutual understanding with other countries necessary to advancing United States foreign policy goals. ECA programs cultivate people-to-people ties among current and future global leaders that build enduring networks and personal relationships and promote U.S. national security and values.

As a direct employee of IntelliBridge, you would receive a benefit package that includes health/dental/vision insurance coverage, 401K with company match, PTO & paid holidays, and annual tuition/training assistance. For more information, please visit our website.

Clearance:

• Moderate Risk Public Trust

Responsibilities/Duties:

At the direction of the PASC Director and Digital Content Chief, and in coordination with the COR, the contractor shall perform the following typical tasks related to supporting social media strategy, activities and tasks:

• Strategy:
  1. Develop a comprehensive Bureau Social Media Strategy to guide bureau flagship accounts (Twitter, Facebook, Instagram) and Assistant Secretary accounts (Twitter and other accounts TBD). Update the strategy quarterly, taking into consideration the recommendations of the Quarterly Social Media Performance Report, and share with PASC and bureau leadership.
  2. Develop the "Working with PASC" social media process guide.
  3. Regularly monitor relevant ECA and non-ECA accounts, hashtags, keywords, trending or special topics, and other social media activities. Prepare reports or presentations on social media activities for trending or special topics, activations, special projects, etc.-as directed by the COR/government manager.
  4. Brief senior leadership on social media efforts. Produce briefings, reports, and guides for senior officials. Act as an advocate for social media strategy and programs throughout the Bureau.
  5. Create a duty process to ensure social media coverage after hours, on holidays, and during key travel by Department and Administration principles.
• Content development:
  1. Create content calendars and publish posts for all PASC social platforms, including Facebook, Instagram, Twitter, YouTube, and any additional platforms the Bureau adopts.
  2. Draft original, creative, high-quality content for the bureau's existing and future social media platforms, including ECA flagship accounts (Twitter, Facebook, Instagram, and YouTube). This content will include at least one original post per day for each platform (not including YouTube), and at least one re-share/re-tweet/re-post per day (not including YouTube).
  3. Solicit, edit, and revise social media content for ECA program offices to ensure unity of voice across Bureau social media properties, as assigned by government manager.
  4. Coordinate and implement multiple social media strategies and draft content for senior official travel, including the Assistant Secretary, Principal Deputy Assistant Secretary, and other senior officials. In coordination with the COR/program manager, work directly with U.S. missions abroad on content creation and posting for approximately 10-12 individual overseas trips per year.
• Coordination:
  1. Brief and train colleagues across ECA on social media policy, approach, tactics, and strategy.
  2. Attend monthly social media meetings hosted by the Department of State for social media managers in the agency. Report back to COR/government manager on the latest trends and develop ideas for how to coordinate with other social media managers across the agency.
  3. Make recommendations to assigned program offices, on a quarterly and ad hoc basis, on use of program-owned social media accounts.
  4. Manage creation, conception, and presentation of social media strategies and integrated messaging that supports the bureau; regularly give oral presentations to program offices and regional/functional bureaus that are responsible for ECA program assets.
  5. Coordinate with ECA program offices to ensure effective and successful online content amplification, engagement and education.
• Other tasks and activities:
  1. Participate in monthly PASC Director social media meetings, make recommendations for new ways to engage on social media, including ways to incorporate emerging social media trends into PASC's social media.
  2. Stay abreast on foreign policy issues and social media trends as it relates to supporting ECA programs across digital platforms.
  3. Maintain familiarity with DoS and USG social media policies to ensure that ECA is and remains in compliance.
  4. Identify at least two relevant social media trends to report about at monthly PASC social media meetings and give at least two examples for how to incorporate the trend into ECA social media.
  5. Ensure a positive and measurable customer experience (CX) when working with all clients.

Required Qualifications:

• Bachelor's degree with a focus on communications/marketing/public relations.
• Minimum 5 years of experience in social media marketing or as a digital media specialist, including managing of professional social media accounts for high-profile programs, brands, or government entities.
• Experience developing social media content strategies and tactics and executing within a fast-paced environment.
• Experience writing, editing, and developing high quality presentations
• Experience briefing senior officials.
• Experience designing, developing, and implementing strategic communications and digital engagement strategies.
• Experience working with social media and scheduling platforms, e.g., Hootsuite, Instagram, Twitter, Facebook, Flickr, YouTube, Snap Chat.
• Experience with digital engagement strategy, and experience advocating for targeted digital engagement.
• Experience identifying and recommending compelling social media content that will help achieve goals and increase engagement
• Proficiency in Microsoft Office Suite, Google Suite

Preferred Qualifications:

• Experience crafting content in crises or rapidly developing situations.
• Experience with communications theory and policy.

About Us:

IntelliBridge delivers IT strategy, cloud, cybersecurity, application, data and analytics, enterprise IT, intelligence analysis, and mission operation support services to accelerate technical performance and efficiency for Defense, Civilian, and National Security & Federal Law Enforcement clients.