Digital Sales Strategist

Cox
$64,200.00 - $96,400.00 / yr
life insurance, parental leave, paid time off, paid holidays, sick time, tuition reimbursement, 401(k)
United States, Ohio, Columbus
Nov 22, 2024
The Digital Sales Strategist is responsible for executing, optimizing, and supporting digital sales campaigns. This role involves managing complex digital campaigns, coordinating with multiple vendors, and ensuring seamless execution. Key responsibilities include accurate translation of sales information into internal systems, overseeing campaign optimization, and ensuring successful fulfillment and reporting. The role emphasizes streamlining processes and delivering exceptional customer service in a detail-oriented environment. The strategist participates in client meetings to understand marketing objectives and collaborates with Media Consultants to develop and propose tailored digital media strategies. Familiarity with various digital platforms and products, along with the ability to navigate a fast-paced environment, is essential. The role oversees the full lifecycle of digital marketing campaigns, ensuring alignment with client goals and KPIs through data-driven insights and strategic recommendations. Responsibilities: Lead and manage digital campaigns across channels (Social Media, SEO/SEM, Programmatic, Email Marketing) from inception to completion, focusing on optimization and results. Organize, maintain, and optimize digital campaign components through vendor platforms to ensure efficient and streamlined processes. Participate in video and in-person client meetings with Media Consultants to understand client objectives, develop tailored proposals, and present strategic recommendations. Generate and interpret campaign performance reports using platforms like TapClicks, Ui.Marketing, Google Ad Manager, and Google Analytics 4 to drive actionable insights. Collaborate with the Sales Team, vendors, and Media Consultants to define campaign requirements, monitor performance, and optimize outcomes, serving as the primary liaison to ensure efficient and timely communication. Manage creative requests by guiding clients on digital and print best practices that align with campaign goals and KPIs, while maintaining comprehensive account records and documentation to support effective communication and follow-through. Provide regular campaign analysis, insights, and recommendations to support the Digital Operations Team, advise Media Consultants and clients on digital media trends, and strategize with Media Consultants to identify and pursue key growth opportunities with existing and prospective clients. Partner with the Creative Team to contribute ideas and guidance on brand aesthetics, graphics, and industry-aligned design standards, while continuously researching and staying informed on the evolving digital media landscape to share insights and knowledge with the team and clients. What's In It For You? As a dynamite Multimedia Specialist, you deserve success in your life as well, and at Cox, we define "success" as being a part of a company that gives you lots of opportunities and options. First, we've created an exceptional salary package . We are an inclusive, friendly environment where different perspectives are valued and celebrated. Looking for tools and training to up your game? We've got them. And we offer a work/life balance that allows you to enjoy flexibility, family, and friends. We believe in taking good care of our team, so you'll also have access to benefits like an impressive base salary, 401(K) with company match, and quality healthcare & life insurance options . Cox gives you flexible paid time off and provides access to a lifestyle coach, adoption assistance, pet insurance, employee discounts, tuition reimbursement, and more. Who You Are: Minimum Qualifications BA/BS/MS with a minimum of 2 years of experience in related field, including regular client interaction. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and a minimum of 3 years' experience in a related field; or 6 years' experience in a related field. Preferred Qualifications Strong understanding of digital marketing tactics, including strategy development, campaign trafficking, troubleshooting, and managing campaign tracking and measurement. Proficiency in Microsoft 365, Google Workspace, Google Ad Manager, Google Tag Manager, and Google Analytics 4; ability to quickly learn internal systems and train others. Familiarity with Naviga, AffinityX, and various Content Management Systems is a plus. Experience with HTML and pixel placement, with a high degree of technical competency. Self-motivated with excellent organizational and analytical abilities, adaptable to a rapidly evolving environment. Skilled in managing multiple tasks, with strong prioritization, written, and oral communication skills; meticulous attention to detail and proven customer service experience. Demonstrates creative and critical thinking, with excellent problem-solving skills under deadline pressure. Effective in teamwork and cross-departmental communication, with the ability to build relationships and deliver complex digital advertising solutions. Come join the Cox family of businesses and make your mark today! USD 64,200.00 - 96,400.00 per year Compensation: Compensation includes a base salary of $64,200.00 - $96,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.