Content Strategist
 Microsoft | |
relocation assistance
| |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Nov 23, 2024 | |
|
OverviewThe Global Demand Center (GDC) within the Cloud Marketing Group is leading the marketing transformation of Microsoft's largest and fastest growing commercial businesses. The GDC team is modernizing and integrating these channels through advanced analytics, marketing automation, and digital marketing. We are on a mission to drive market share, consumption, and consistent double-digit+ revenue growth. Content is the fuel that drives the digitally connected customer journeys at the core of the GDC engine, and we're looking for a skilled and data-driven content strategist to build the content that motivates customers to take action. The Content Strategist will develop and execute content strategies supporting the Business Application business. You will be accountable for understanding the business priorities, getting close to our target audiences, defining the content journeys that attract, nurture, inspire, and retain customers, and manage quality execution and delivery of the content. You will work closely with your counterparts, the Integrated Marketers, to drive business outcomes. Your network will include product marketers, integrated marketers, relationship marketers, sales, engineering, and agency partners to develop and execute on your plan. Our team has a focus on getting things done and having fun while doing it. We all believe in connecting with customers at-scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all helping to identify the right content that delivers what customers want-where they want it, when they want it, and how they want it. This role is flexible in that you can work up to 100% from home. This role is in the United States. Relocation assistance is not provided. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesDevelop and implement content strategies that leverage AI and Copilot to support the Business Applications business, optimizing content creation and distribution.Ensure the quality and consistency of content across all channels, aligning it with brand standards and audience resonance.Continuously improve content performance and effectiveness using AI-driven insights. Create content strategies that accelerate the customer through their lifecycle.Develop a content plan that addresses insights from the customer journey and strategy, ensuring alignment with customer needs at each stage.Deliver content through our internal Studio or with select agency partners.Act as a customer advocate, persistently championing the customer and their experiences with the content you create.Other:Embody ourcultureandvalues | |