Senior Experience Analyst

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Senior Analyst leverages a holistic view of clients' business, market, Cultural Intelligence and consumer context to inform innovative communications solutions to business and marketing problems. The analyst works with multidisciplinary teams to define solutions at the intersection of technology, media, and culture. This position partners closely with the Creative team - particularly UX / Experience Design - to inspire and provide disciplinary rigor to defining the customer experience. The Analyst has the ability to work with Decision Sciences management to make critical, real-time adjustments to communications strategies. The Sr. Experience Analyst is expected to continuously seek out, learn about and actively use new media channels, technologies, tools and methods and be able to apply this experience to innovate new solutions aligned with client needs. Resourcefulness, curiosity, passion and fearlessness are required traits of all departmental employees.

YOUR RESPONSIBILITIES:

• Maintains a deep level of intimacy with landscape of P/O/E media, understanding best practice, optimization techniques and also innovation opportunities
• Collaborates with analytics group to target behaviors and understand motivational drivers of behavior that will result in more effective communication strategies
• Analyzes large datasets, typically of media performance of marketing campaigns to tease out insights and identify performance drivers. Includes digital media (display banners, paid search, social media), offline media (TV, print), and website data (direct traffic, referred traffic, organic search traffic)
• Analyzes performance of key client digital assets (e.g. websites, microsites/landing pages, Facebook pages). Includes analysis of traffic levels and trends over time, content popularity and consumption, path analysis through customer journey, paths to onsite goal attainment, drop-off rates in conversion funnels.
• Creates client outputs including monthly dashboards, quarterly deep-dive reports, as well as other ad hoc and campaign specific analysis
• Develops detailed analysis of performance drivers for campaigns in market
• Develops data-driven hypothesis on performance of website assets for review and further interpretation by strategy team, for eventual presentation to client
• Drives efficiencies by working to automate repetitive processes
• Provides for critical QA/QC function across all data-driven endeavors - thereby ensuring maximum impact from our analysis and minimum chance for erroneous conclusions
• Contributes to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources and resources
• Manages vendor relationships as related to automation, analytics toolsets, and 3rd party data-driven research tools (e.g. Hitwise, Emarketer)

REQUIRED SKILLS:

• Bachelor's degree in Marketing Research, Planning, Marketing, Business, Math/ Statistics, Finance, Social Science or other related degree.
• 5+ years Direct Marketing analytical experience, planning, brand planning or similar work
• DATABASE SKILLS: High proficiency in writing SQL queries, rolling up data and analyzing large databases to find customer insights
• ANALYTIC SKILLS: Proficient in Design of Experiments, A/B Testing, Segmentation tools, regression models, full and partial factorial testing and basic statistics. SAS /Python/R experience or other statistical experience preferred
• PRESENTATION SKILLS: Proficient in MS Excel, POWERPOINT or other data visualization tools to help interpret the data and present a story to client.
• Ability to garner insights from large, raw data sets.
• Ability to tell a story with data and develop data-driven marketing strategies
• Ability to co-create a solution by working with cross-functional teams.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $81,000 - $97,200. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.