Intern, Digital Marketing Analyst- Summer 2025

Chiesi
United States, Massachusetts, Boston
One Boston Place, Suite 4000 (Show on map)
Dec 24, 2024
*About us* Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years' experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people's quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care). We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. *Chiesi USA* Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work. *What we offer* Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that "Every one of us is different. Every one of us is Chiesi." *Who we are looking for* Purpose We are seeking a motivated Digital Marketing Analyst Intern to join our Digital Team. This role offers a great learning opportunity to gain hands-on experience in SEO and digital marketing strategies. The intern will focus on a backlink audit project for our websites, assisting on analysis, and offering actionable recommendations to optimize our backlink profile. Additionally, the intern will research AI's impact on SEO to help enhance our strategy to stay ahead of industry trends. This position is ideal for someone enthusiastic about digital marketing and data-driven decision-making, offering the opportunity to learn the tools, techniques and strategies that drive successful SEO campaigns. This is a hybrid opportunity based out of our Boston, MA office. Main Responsibilities Conduct a comprehensive audit of the website's backlink profile using tools such as SEMrush. Identify toxic or low-quality backlinks and evaluate their potential impact on website performance. Assist in creating a disavow list for submission to Google Search Console. Collaborate with the digital marketing team to create reports summarizing the findings and insights. Provide actionable recommendations for improving our strategy and generate a list of potential new backlinks. Assist in executing link-building communications and outreach efforts. Stay updated on SEO trends, algorithm updates, and backlink best practices to enhance knowledge and share insights. Experience Required Interest in learning SEO concepts, particularly backlinks and the impact backlinks have on search engine rankings Proficiency in Microsoft Office programs, particularly Excel and PowerPoint, for data analysis and presentation Familiarity with SEO tools (e.g.: SEMrush) is a plus, but is not required Strong analytical and critical thinking skills Education Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.