Marketing Communications Specialist- Digital

Requisition ID: 33244

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB TITLE: Marketing Communications Specialist- Digital

JOB SUMMARY

Supports and executes North America's marketing communications strategy with a strong focus on social media and managing comprehensive digital marketing campaigns across multiple platforms. Develops and implements engaging content strategies, oversees social media presence, and creates compelling multimedia content from trade shows and industry events.

ESSENTIAL DUTIES

• Support development and execution of communications plans to enable successful go-to-market and promotional strategies
• Actively provides status updates through the project's completion, anticipates delays and drives towards on time completion
• Develops and executes comprehensive social media strategies across multiple platforms (LinkedIn, Twitter, Instagram, etc.), ensuring alignment with overall marketing objectives and brand guidelines.
• Creates and manages content calendars, overseeing the planning, writing, creation, and scheduling of social media content using enterprise social media management tools.
• Analyzes social media metrics and provides regular performance reports, making data-driven recommendations to optimize content strategy and engagement.
• Works closely with corporate communications, legal, regulatory, and business area marketing teams to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality manner.
• Provides direction on the design and implementation of social media materials to ensure brand and messaging consistency.
• Prioritize projects, ensure timely follow-through, and drive business decisions to enable successful project execution. Reports program status regularly, makes recommendations and drives business decisions/actions to ensure successful project execution and follow-through.
• Implement projects, working cross-functionally with various departments including Product Development, Marketing, Corporate, Quality, Regulatory, Law, etc.
• Within social media strategies, identify key performance indicators and report on these proactively and on time, and identify opportunities and challenges impacting future efforts
• Provides social media and video training and guidance to internal stakeholders and manages the review and approval process for social content.
• Actively monitor digital platforms and discussions for commercial and social opportunities to engage with aligned with our business strategies

MINIMUM QUALIFICATION REQUIREMENTS

Education

Bachelor's degree or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.

Experience

• 2+ years of experience in marketing communications, with a focus on social media
• Proficient in social media platform management and using social media tools like Hootsuite, Sprout Social, etc.
• Strong written and verbal communication skills

Skills

• Ability to multitask, set priorities, and deliver projects on time.
• Demonstrated competency in social media platform management (LinkedIn, Twitter, Instagram) and social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Strong content creation abilities, including photography, basic video editing, and graphic design skills for social media.
• A high energy level.
• Creates engaging content for trade shows and conferences, including producing multimedia (e.g. videos, photos) and identifying and interviewing subject matter experts. Project management and prioritization skills to oversee multiple marketing initiatives. Ability to develop a social media campaign, translate marketing needs into social media strategies and content plans, implement campaigns across platforms, tracking performance metrics.
• Knowledge of sales/marketing strategic planning and program delivery.
• Proven analytical thinking skills and the ability to solve problems and develop programs with creativity and good judgment.
• Strongability to communicate effectively both verbally and in writing.
• Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.
• Knowledge necessary to work in Microsoft applications, interfaces, and databases.

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Additional Physical Requirements

Travel required to attend 4-6 trade shows per year for onsite marketing support, or roughly 15-20% travel.

Target Pay Range:$79,900.00to$99,900.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data

Target Bonus on Base:7.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  
  
  
  • Respect - Appreciative of others
  • Integrity - Guided by our mission
  • Care - Empathetic to patients
  • Quality - Committed to excellence
  • Creativity - Striving for innovation
  
  
  
  
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.