Category Manager

Benco Dental
paid time off, 401(k), profit sharing
United States, Pennsylvania, Pittston
Jan 28, 2025
Pittston, PA / This is a hybrid position requiring 2 days per week onsite. Category Manager at Benco Dental At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you! What's in it for YOU? Excellent Compensation Packages Medical, Dental and Vision Benefits Effective on Day 1 401k Package, Paid Time Off Program, and Profit Sharing Flexible/At Home Working Options Associate Discounts and Community Giveback Programs College Tuition Savings Program Caring Family Culture Toward all Associates Certified as a FORTUNE Great Place to Work Opportunities to join resource groups that promote Diversity, Equity, and Inclusion Family owned for 90+ years Position Summary: The Category Manager is responsible for increasing market share and revenue across all types of customers by effectively managing the product portfolio, publications, promotions, and vendor relationships. This role requires the incumbent to possess and continuously develop deep knowledge about assigned product lines, serving as a resource for customers, sales, and the company. The Category Manager will identify trends and drive opportunities, enhancing the company's strategic position within the market. Do YOU Possess These Skills and Attributes? Ability to work with vendor partners to identify new sales opportunities, develop educational and promotion programs, and create monthly/quarterly/annual advertising campaigns Work in a team environment but perform individually Ability to gather both internal and external data to gain insights for opportunities to grow market share and improve value to dentists and vendors Likes to be challenged by a fast paced environment Excellent communication and highly effective presentation skills Must be solid communicator, collaborating across several functions Strong analytical skills with proficiency in data analysis tools and software, including Excel, Word and PowerPoint Do These Responsibilities Interest YOU? Strategic Planning and Execution: Develop and implement category-specific strategies that align with the Company's overall business objectives and growth goals Conduct market research to identify trends, challenges and opportunities within the category and industry in general Collaborate with sales, marketing and product teams to design and execute business plans Relationship Management: Build and maintain strong relationships with key partners and stakeholders (cross-functional) Negotiate contracts and agreements with suppliers and vendors to maximize value with appropriate resources Represent the company and attend industry events and conferences as required Performance Analysis: Monitor the performance of categories assigned and access their impact on business goals, along with counterparts that manage adjacent categories Analyze categories assigned to drive sku optimization Provide detailed reports and recommendations based on analytics and market insights (using Qlik, SDM & other market data) Adapt strategies in response to market changes and organizational feedback Leadership and Collaboration: Oversee the planning, creation, implementation and tracking of all marketing programs and advertising promotions in coordination with the marketing plan: including but not limited to target mailings, specialty flyers, sampling promotions, up-sell promotions, social media campaigns, internal publications, web-based advertising and external publications and spiff management Work with new and existing vendor partners to navigate through the end-to-end launch process, securing all necessary paperwork/tools/collateral for an effective launch Lead pricing analysis and work with analytics to achieve the best balance between increased profit margins and increased sales Attend regional meetings, co-travel with territory representatives, equipment specialists, field technicians, and vendor representatives, and make vendor site visits; all aimed at educating the sales team and understanding their needs to help marketing provide ongoing value in assisting the company in growing and maintaining our market share Collaborate with other Marketing Category Managers to drive awareness Communicate and effectively present to vendors, Benco regional teams, and others as needed to relay Benco goals, product data, and other information that supports growth, education, and strengthening of relationships Work in conjunction with the Supply Chain team to understand Vendor Scorecard and ensure product launches and ongoing sales are balanced with appropriate inventory levels Lead focus groups as needed to grow market share in specific product lines and/or improve execution of marketing activities related to growing market share Co-travel based on department needs as directed by their direct manager Perform other duties as assigned to support the efficient operation of the department and company Meet budgetary objectives and adjust (when applicable) for certain GLs Overall Business Acumen: Understand and present The Benco Story, including overall company results, strategic pillars and initiatives Lead presentations with external and internal customers Do YOU Meet These Requirements? Bachelor's Degree in Marketing or related field Who We Are: It's our Mission to Drive Dentistry Forward Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930-a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states. We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking "What does the customer want?" If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you! We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.???????