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Sr Product Manager, Future Lab Product Studio

Mattel, Inc.and Subsidiaries
United States, California, El Segundo
333 Continental Boulevard (Show on map)
Feb 13, 2025
Posting Title Sr Product Manager, Future Lab Product Studio
Requisition Number R231006
Company Mattel HQ, Inc.
Location El Segundo, California
Address 333 Continental Blvd
Zip Code 90245
Job Category Engineering

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel's Future Lab is at the forefront of play innovation, expanding beyond traditional toy categories into tech-enabled products, digital experiences, and services. Future Lab is pioneering the future of play by identifying, validating, and launching innovative concepts that meet evolving consumer needs while delivering business growth. Future Lab is leading innovation in Artificial Intelligence, UGC Platforms like Roblox and Fortnite, Connected Products, Digital Experiences, and more.

Future Lab operates through two core verticals:

  • The Discovery Team: Focused on harvesting, incubating, and validating new ideas.
  • The Product Studio: Responsible for the development, launch, and operation of validated products.

The Product Studio is where validated ideas become market-ready products, leveraging cutting-edge technologies and consumer insights to develop, launch, and scale digital experiences.

The Opportunity:

As Product Manager in the Future Lab Product Studio, you will lead the development, launch, and scaling of new AI-driven gaming experiences. This role places you at the intersection of Artificial Intelligence and interactive entertainment, helping shape the future of how players engage with a variety of games and play experiences.

You will work closely with cross-functional teams to define strategy, manage execution, and ensure the successful deployment of innovative AI-driven gaming products. The ideal candidate combines technical expertise in AI with a strong product management background, exceptional collaboration skills, and a passion for crafting immersive, engaging consumer digital experiences.

Do you or someone you know have a passion to create products and experiences that inspire, entertain, and delight fans of all ages?

Join us to create the future of play.

What Your Impact Will Be:

  • Strategic Leadership:
    • Define the long-term strategic vision and feature roadmap for a new AI-driven gaming initiative within the Future Lab Product Studio, aligning with Future Lab's mission to pioneer play innovation and achieve Mattel's bold digital transformation goals.
    • Identify and evaluate new opportunities in AI-powered interactive entertainment, leveraging market trends, consumer insights, data analytics, and emerging technologies.
  • Product Development and Execution:
    • Lead the end-to-end development of AI-enhanced experiences, from initial development to market launch and beyond.
    • Collaborate with Digital Production, Engineering, Brand Design, Data Science, Legal, and Marketing teams to build and refine AI-powered play experiences.
    • Manage product roadmaps, define key product milestones, and ensure successful delivery of product features.
  • AI Integration and Innovation:
    • Partner with technical teams to identify AI-driven opportunities that enhance engagement and interactivity in games.
    • Ensure AI technologies are applied ethically and align with Mattel's values in child safety, security, and privacy.
  • Stakeholder Collaboration:
    • Work closely with the Director of the Future Lab Product Studio and Mattel's Global Brand Teams to drive alignment on priorities, resources, and execution.
    • Communicate effectively with executive stakeholders and development partners, providing regular updates on product progress and performance.
  • Data-Driven Decision Making:
    • Utilize app telemetry, data analytics, and consumer insights to inform product strategy and feature prioritization.
    • Monitor KPIs and use data to make informed decisions that enhance product value and user experience.

What We're Looking For:

  • Education:
    • Bachelor's degree in Computer Science, Artificial Intelligence, Product Management, or a related field.
    • Advanced degrees (MS, MBA, or PhD) in a relevant field strongly preferred.
  • Experience:
    • 5+ years in product management, with a focus on building and launching new digital products.
    • Proven success in scaling products from concept to market.
    • Experience with AI-driven technologies strongly preferred.
    • Demonstrated ability to work cross-functionally with technical, creative, and operational teams.
  • Skills:
    • Strong product management expertise, including roadmap development and lifecycle management.
    • Experience in go-to-market planning and operational scaling of digital products.
    • Proficiency in Agile methodologies and tools like Jira and Confluence.
    • Exceptional communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
    • Data-driven mindset with expertise in analyzing consumer insights and translating them into actionable product strategies.
    • Passion for innovation, creativity, and delivering transformative play experiences.
  • Key Characteristics:
    • A visionary leader who thrives on building category-defining consumer products.
    • A collaborative team player who fosters alignment across diverse teams.
    • A proactive problem-solver who excels in a dynamic, fast-paced environment.
    • An analytical thinker who can transform data insights into action.
    • A champion of ethical AI practices and innovative digital play.
  • Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $133,600 and $200,000

**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.

Don't meet every single requirement?At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights

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