Senior Associate, Annuity Marketing Specialist

Location Designation:Hybrid - 3 days per week

When you join New York Life, you're joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.

Business Unit Overview

Be part of a dynamic team within Retail Annuities, pioneering innovative solutions to help people build better retirements. Develop and market diverse annuity products that empower individuals and are distributed across multiple channels. Contributing to industry-leading sales across Guaranteed Income, Fixed Deferred, and Variable annuities, your efforts directly impact clients' lives and fuel company growth. Be the driving force behind retirement security, leveraging your expertise to make a meaningful difference in people's lives.

Role Overview:

Are you a natural communicator with a marketer's mindset who's eager to learn and grow in a collaborative environment?

If you're a creative thinker who loves working across teams to bring real ideas to life, this role is a great fit for you. At New York Life, we're not just a leader in the annuity industry-we're storytellers, innovators, and partners in helping millions of Americans retire with confidence. As a Senior Marketing Associate for Retail Annuities, you'll assist in bringing our story to life by supporting the creation of content that inspires financial advisors and connects our products with the people they serve. From helping launch marketing campaigns to managing resources that empower financial advisors, you'll play a key role in how New York Life delivers value in a competitive marketplace.

What You'll Do:

• Assist in telling New York Life's annuity story by supporting content development initiatives for our annuity products, including contributing to messaging and building your own content.
• Support marketing efforts for new product launches by collaborating with cross-functional teams to meet Sales and Marketing needs and help drive awareness and momentum for new solutions.
• Help execute key marketing campaigns to support sales teams in driving annuity sales, working closely with Sales, Relationship Management, Legal, Design, Production, and Digital teams.
• Assist in reviewing and updating existing product support materials to ensure they remain effective, timely, compliant, and readily accessible in our resource library.
• Contribute to the development of actionable sales ideas and assist in creating marketing materials, tools, videos, and communications to help drive annuity sales.
• Collaborate with Product Development to support the introduction of product enhancements, including updating core materials and assisting with communication rollouts.
• Manage multiple content management processes, ensuring resources are accurately tagged and organized across websites and the asset library.
• Monitor usage and inventory levels of marketing resources, collaborating with Design and Procurement to recommend printing strategies and discontinuing material.
• Help identify future marketing opportunities by supporting AI research, monitoring competitors, and analyzing industry trends to improve content and streamline processes.

What You'll Bring:

• Bachelor's degree and/or equivalent experience in marketing, communications, or a related field.
• 1-3 years of experience in marketing, content creation, or communications, ideally within financial services or a related field, with exposure to creating and supporting multi-channel B2B/B2B2C content programs.
• A collaborative team player with strong writing skills, a creative mindset, and an eye for design, who enjoys translating technical product features into accessible, benefit-focused messaging.
• A basic understanding or interest in annuities, retirement planning, or complex financial products is a plus.
• Ability to communicate effectively with team members and support collaboration across a highly matrixed organization.
• Strong organizational and time-management skills, with the ability to assist in managing multiple projects in a fast-paced environment.
• Experience working with or supporting creative teams, freelancers, or external partners is a plus.
• A willingness to learn and think strategically to align tasks with broader business goals.
• Familiarity with content management systems or a willingness to learn; experience with AI-driven content tools is a bonus.

Why You'll Love This Role:

You'll play a pivotal role in shaping how we communicate with financial advisors-combining creativity, project management, and execution to make a lasting impact. With the power of New York Life behind you, you'll have the tools, resources, and team to help you succeed and grow.

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Pay Transparency

Salary Range:$77,500 - $92,500

Overtime eligible:Exempt

Discretionary bonus eligible:Yes

Sales bonus eligible:No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Please note: This role requiresFINRA licensedand/or FINRA Associated Person pre-hire fingerprinting.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID:91463