Copywriter (70005164)

Altice USA
United States, New York, Long Island City
Feb 18, 2025
Optimum Are you looking to Optimize your life? Start your exciting path to a rewarding career today! We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We areOptimum! Job Summary We are seeking a highly creative, energetic and driven Copywriter to join our growing marketing team. You will be responsible for crafting compelling copy and content across various marketing platforms with an emphasis in direct response and social media to enhance our brand presence, drive sales and engagement, and support our marketing objectives and product strategies. You possess a deep understanding of effective marketing and social media trends, best practices, and platform nuances, and you have a proven track record of creating impactful copy in a superfast pace environment with multiple simultaneous deliverables and quick turnaround times. AI and new tech proficiency will be critical for maximum efficiency. The Copywriter reports to the Creative Services/Editorial Director. Responsibilities Writes across multiple creative disciplines and platforms with an emphasis in direct response for B2C and B2B and social media. Transforms facts and strategic insights into compelling ideas that achieve maximum results across all media platforms. Be well-versed in and on top of the different social media platforms (Instagram, X, LinkedIn, Facebook, Tiktok, etc) adapting tone and style to platform and content format (captions, posts, tweets, reels, etc.) Works in close partnership with all marketing teams, creative directors and internal/external creative teams to ensure brand consistency and goals alignment. Stay up to date with best practices for our channels, and performance metrics to continually optimize our work. Assists Designers and Production in preparing meticulous layouts and mechanicals that deliver on the conceived concept and meet printer/vendor specifications and requirements. Qualifications 5-7 years copywriting experience in all media. Direct marketing background a big plus, with experience in managing creative development for complete campaigns from start to finish. Should have a good graphic design sense. Must provide a portfolio of work that shows strong headlines, persuasive copy and conceptual thinking. Excellent writing, editing and proofing skills with a strong command of grammar and style. Experience with AI and other tech tools will be critical for maximum efficiency. Experience developing integrated campaigns and all media including direct mail, retail, print, TV, radio, outdoor, web and interactive. Social media is a must. Deep understanding of effective marketing and social media trends, best practices, and platform nuances, and you have a proven track record of creating impactful copy. Demonstrated ability to disaggregate and analyze problems, to probe facts, identify and question assumptions and analyze issues from different perspectives to inform decision-making processes. Time management skills and outstanding ability to manage multiple projects, prioritize and deliver great work on time. Strong computer skills a must (Word, Excel, PowerPoint). At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details. PAY TRANSPARENCY Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is$64,260.00-$105,570.00/ year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.