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Impact Director of Sales & Marketing

Crescent Hotels & Resorts
401(k)
United States, Virginia, Fairfax
10306 Eaton Place (Show on map)
Feb 20, 2025
Description

The Impact Director of Sales & Marketing is responsible for providing immediate leadership and strategic direction to full-service hotels experiencing a vacancy in their sales and marketing leadership role. This position ensures the continuity of revenue-driving efforts, stabilizes operations, and supports the hotel's overall commercial success during the transition period. The ideal candidate is a results-driven leader with a deep understanding of hotel sales, marketing, and revenue strategy.

This is an assignment-based role requiring flexibility and the ability to step into various hotel environments with short notice. Assignments typically range from several weeks to a few months, depending on the needs of the hotel.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:



  • Highly competitive wages
  • An exceptional benefit plan for eligible associates & your family members
  • 401K matching program for eligible associates
  • Flexible scheduling to allow you to focus on what is important to you
  • Discounts with our Crescent managed properties in North America for you & your family members


Why Join Our Task Force Team?



  • Opportunity to work in diverse markets and properties.
  • Exposure to unique challenges that enhance professional growth.
  • Ability to make a direct and immediate impact on hotel success.
  • Competitive compensation and travel perks.


ESSENTIAL JOB FUNCTIONS:



    • Sales Leadership:


      • Lead and manage all sales and marketing efforts to maintain and grow hotel revenue.
      • Develop and execute sales strategies to maximize revenue from group, transient, and catering segments.
      • Drive proactive and reactive sales initiatives, ensuring continued engagement with key accounts and new business opportunities.
      • Oversee and support the sales team, ensuring performance metrics are met or exceeded.


    • Marketing & Branding:


      • Implement marketing strategies aligned with brand standards and hotel positioning.
      • Work with digital marketing partners to optimize online presence, social media, and advertising efforts.
      • Ensure public relations and promotional efforts align with the hotel's goals.


    • Revenue & Business Strategy:


      • Collaborate with revenue management to develop pricing strategies and revenue optimization initiatives.
      • Analyze market trends, competitive data, and business demand to adjust sales and marketing tactics accordingly.
      • Conduct strategic planning meetings and forecasting sessions with the executive team.


    • Operational & Team Support:


      • Provide hands-on leadership to the sales and catering team, fostering a high-performance culture.
      • Train and mentor hotel sales professionals, ensuring a seamless transition upon permanent placement.
      • Collaborate with hotel leadership to ensure alignment across all departments.


    • Client & Ownership Relations:


      • Maintain strong relationships with key stakeholders, including ownership groups and management company.
      • Represent the hotel in industry events, sales missions, and trade shows as needed.
      • Provide regular updates and reporting on sales and marketing performance.



    REQUIRED SKILLS/ABILITIES:



    • Minimum of 5-7 years of progressive sales and marketing leadership experience in full-service hotels.
    • Strong knowledge of hotel revenue management, digital marketing, and brand positioning.
    • Experience working in a task force or multi-property role is a plus.
    • Proven track record of achieving sales targets and driving revenue growth.
    • Exceptional leadership, communication, and problem-solving skills.
    • Ability to quickly adapt to new markets, teams, and hotel environments.
    • Proficiency in hotel CRM, sales systems (e.g., Delphi, CI/TY), and revenue management tools.
    • Ability to travel extensively based on assignment needs.


    DURATION & EXPECTATIONS:

    This is aa assignment-based role requiring flexibility and the ability to step into various hotel environments with short notice. Assignments typically range from several weeks to a few months, depending on the needs of the hotel. The Impact Director of Sales & Marketing is expected to integrate quickly, assess opportunities, and implement impactful strategies to ensure a seamless transition for the permanent replacement.

    Join our team and be part of a dynamic network of hospitality professionals dedicated to excellence!

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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