SEO Manager

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Feb 25, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The web team is looking for an SEO Manager for Adobe's Enterprise business, which is one of the leading B2B offerings globally. Become an integral part of a team that focuses on making Business.adobe.com a world class experience for all site visitors - from consumers to enterprise customers, to partners and investors - across the entire customer journey! We are looking for an experienced SEO expert with a background in B2B marketing, an understanding of the search engines and how that insight can be applied to grow Adobe's business-oriented content programs. This individual is someone who is goal-oriented by nature, passionate about search and can easily wield data to inform strategy. They partner with seasoned SEOs and marketing experts, while mastering cross-team collaboration and interlocks to address and meet business goals. This person is agile, a self-starter, effective communicator, strong data analyst and well-versed storyteller. What you'll Do Learn about the business. Gain a deep understanding of our products, strategy and goals to effectively contribute towards business outcomes. Continuously identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits and data/traffic analysis. Use data, customer and competitive insights, and industry best practices to find opportunities to create compelling user experiences in partnership with PM teams. Balance several initiatives efficiently in parallel and shift priorities as needed. Be well-versed written communicator to drive next steps, wikis, POVs, trainings, and newsletters for the SEO team and leadership. Collaborate with the SEO team, cross-functional partners, agencies and consultants with equal ease on all things SEO. What is needed to succeed: Ideally 6-8 years of SEO experience; minimum 5 years at least working on enterprise websites. Understanding of B2B e-commerce strategy, marketing tactics and sales process. Analytical orientation. Excellent at both quantitative and qualitative analysis. Strong ability to frame issues, drive analyses, and make clear, impactful recommendations. Attention to detail with strong project management capabilities. Capable of prioritizing multiple ad hoc requests and balancing as needed. Ability to easily move between high-level strategy to day-to-day implementation. Experience with enterprise websites, terminology, and work environments is highly preferred. Ability to articulate ideas in SEO content documentation, writing detailed POV documents, decks and more. Familiarity with JIRA and Workfront is a plus. Excellent written and interpersonal skills. Ability to thrive in a fast-paced environment and to work independently and within a team. Familiarity with popular SEO industry tools and resources including Adobe Analytics, Google Search Console, Screaming Frog, Deep Crawl, and Ahrefs to glean valuable insights and findings from data. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $75,800 -- $151,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.