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Digital Marketing Manager (Email Campaigns)

Vaco
$75,000.00 - $90,000.00 / yr
United States, New York, Manhattan
Feb 25, 2025

Client: Non Profit
Role: Digital Marketing Manager (Email Marketing Campaign focused)
Salary: $75,000-$90,000
Hybrid 3 Tuesday, Wednesday, Thursday
Location: Midtown, Manhattan NYC


**Must have strong writing skills
**Will be asked to provide examples

About You

  • You are a burgeoning e-mail guru and a digital Swiss army knife.
  • You are multidisciplinary, with experience in content development, digital data, and CRM.
  • You thrive in a fast-paced environment, balancing last-minute requests, quick turnarounds, and ongoing priorities.

Responsibilities

  • Manage, develop, and activate targeted email campaigns to increase donor onboarding, engagement, retention, and satisfaction.
  • Optimize automated lifecycle email campaigns to boost donor engagement, utilizing personalization, localization, dynamic content, and behavioral targeting.
  • Write compelling and conversion-focused email copy, ensuring storytelling excellence while adhering to deadlines.
  • Utilize data-driven insights to segment lists and personalize content based on donor behaviors, preferences, and lifecycle stages.
  • Conduct A/B testing to optimize email performance metrics, including open rates, click-through rates, and conversions.
  • Monitor and analyze key email marketing KPIs, providing regular performance reports and recommendations for improvement.

Qualifications

  • 5+ years of experience in digital marketing, advertising, email campaigns, and/or copywriting in a digital agency environment (including experience with interactive media and direct marketing)
  • A portfolio showcasing digital marketing work
  • Strong understanding of digital marketing principles and best practices
  • Keen enthusiasm for and demonstrable understanding of Web trends, technologies, and data analysis
  • Exceptional writing skills with the ability to craft engaging content (correct grammar and proofreading a must!) in diverse voices and styles for varied audiences
  • Proven ability to juggle multiple projects simultaneously, meet tight deadlines, and maintain acute attention to detail
  • Experience with A/B testing, segmentation, and CRM
  • Proficiency in tools such as Canva, Excel, and Stripe

Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.

  • California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.
  • Virginia residents may access our state specific policies here.
  • Residents of all other states may access our policies here.
  • Canadian residents may access our policies in English here and in French here.
  • Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice

Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:

  • the individual's skill sets, experience and training;
  • licensure and certification requirements;
  • office location and other geographic considerations;
  • other business and organizational needs.

With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

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