Social Media Manager

National Hot Rod Association (NHRA)
United States, Indiana, Indianapolis
10267 US Highway 136 (Show on map)
Feb 28, 2025
Who We Are At the National Hot Rod Association, we crave speed. We race the fastest vehicles in motorsports at speeds of more than 300 mph, with power exceeding 11,000 hp-NHRA is the most extreme sport on the planet! At NHRA, we believe in Speed for All, which provides competition opportunities for all drivers, from street-car owners to professional racers. NHRA also offers career-driven opportunities off-track and behind the scenes. We serve content to our highly engaged audiences on-site at events, on the Fox broadcast and Fox Sports networks, at NHRA.com, through our live streaming service NHRA.TV, and within the pages of our publication, National DRAGSTER. Our team supports the infrastructure of local grassroots-level racing all the way up to the professional touring series all across the country, as well as our corporate offices and remote functions. At Lucas Oil Indianapolis Raceway Park, we host over 170 days of track activity between our famous mile drag strip and our 7/10-mile oval track. If you are looking to join a dynamic and high-speed organization in the sports and entertainment space, have the drive to innovate and the satisfaction of seeing your work in action, read on... The Job Reporting to the Vice President of Marketing and Communications, the NHRA Social Media Manager will maintain NHRA Division social pages and assist in managing NHRA's main social media platforms. This role is responsible for writing, creating, and developing dynamic content while driving engagement across all channels, including Facebook, X, Instagram, TikTok, and YouTube. They will collaborate closely with the marketing, public relations, National Dragster, NHRA.com, sales, and TV (FOX Sports) teams to ensure a cohesive social media strategy that aligns with NHRA's broader communication efforts. The Social Media Manager will spearhead engaging campaigns, evaluate performance metrics, and be a crucial voice in enhancing the brand's digital presence. This position involves live coverage of events and proactive engagement with social influencers. Responsibilities Content Creation & Execution: Write and create engaging content for NHRA's social media platforms, ensuring posts align with the content calendar and maintain brand consistency. Event Coverage: Act as a "Social Media Reporter" at designated National and Divisional events, capturing behind-the-scenes moments, driver storylines, and race highlights for real-time updates. Content Strategy: Monitor trends and present innovative ideas to enhance NHRA's social strategy and increase engagement. Copywriting: Write compelling headlines and captions tailored for various social platforms. Social Influencer Program: Assist in identifying and securing social influencers, track results, and develop collaborative content initiatives. Community Engagement: Monitor social mentions and respond strategically to build brand engagement and identify collaboration opportunities. Performance Analysis: Measure and analyze the impact of social media efforts, providing insights and recommendations to optimize future campaigns. Division Support: Serve as a resource to NHRA Divisions to enhance their social media presence. Video Content Production: Capture, edit, and post engaging video content optimized for social media platforms. Trend Monitoring: Stay up-to-date on social media trends and competition, reporting insights to management. Cross-Functional Collaboration: Work closely with other departments to ensure consistent messaging and integration across communication channels. Industry Knowledge: Follow and study NHRA Drag Racing to create relevant and accurate social content. Additional Projects: Support other marketing initiatives and projects as assigned. Qualifications Educational Background: Bachelor's degree in marketing, social media, media relations, or creative writing required. Experience: 2-3 years of social media experience required. Preferably with sports, entertainment, or marketing agencies, managing content on Facebook, X, Instagram, and TikTok. Event Coverage: Proven experience covering live sports or entertainment events for social media. Creative Writing: Strong creative writing skills with the ability to produce platform-specific content (must provide writing samples). Video Production: Experience producing and editing video content optimized for social media (Adobe Premiere or similar software preferred). Design Skills: Basic graphic design knowledge using Adobe Photoshop or similar tools preferred. Analytics & Reporting: Proficiency in social media analytics and monitoring tools. NHRA Knowledge: Familiarity with NHRA Championship Drag Racing is a plus. Interpersonal Skills: Ability to build strong working relationships across the NHRA community and departments. Project Management: Highly organized, detail-oriented, and able to meet deadlines in a fast-paced environment. Passion for Social Media: Deep interest in social media trends and a desire to grow as a digital marketing professional. Flexibility: Ability to travel to 3-6 National and Divisional events per year and work on weekends when assigned. Cross-Platform Experience: Knowledge of emerging platforms and content formats, including Reels, Shorts, and Stories. Data-Driven Mindset: Ability to translate analytics into actionable content strategies. Influencer Outreach: Experience in building and nurturing relationships with social influencers. Crisis Communication: Ability to handle social media crises professionally and strategically. Physical Requirements Able to work at a computer all day. Ability to talk on the phone as needed. Must be flexible with meal periods. Ability to sit, stand, walk, bend, push, pull, run, and climb stairs. Ability to lift and move equipment up to 20lbs. Ability to work outdoors in potentially extreme weather. Ability to travel via air or car as needed to races. Equal Opportunity Statement NHRA provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.