New

Vice President, Growth Marketing

Xometry
United States, Massachusetts, Boston
Mar 13, 2025
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is seeking a Vice President of Growth Marketingto lead the development and execution of data-driven strategies that accelerate customer acquisition, retention, and revenue growth. Reporting to theGlobal Chief Marketing Officer, this leader will take a highly analytical and performance-focused approach to scaling demand generation and optimizing conversion acrossboth the Xometry Marketplace and Thomasnet advertising platform. The ideal candidate is an analytical marketer with deep expertise ingrowth strategy, performance marketing, full-funnel optimization, marketing analytics, and automation. They will own the roadmap for scaling customer acquisition throughpaid media, SEO, experimentation, marketing operations, and strategic partnerships. This role requires a leader who thrives in a fast-paced, marketplace-driven environment and can collaborate cross-functionally with product, sales, and data teams to drive business impact. Key Responsibilities: Develop and lead the growth marketing strategyto drive measurable customer acquisition, engagement, and revenue growth. Own demand generationacross digital channels, including paid search, paid social, display, and retargeting. Optimize full-funnel performance,from brand awareness to lead generation, conversion, and customer retention. Lead performance marketing and SEO efforts,ensuring a data-driven approach to customer acquisition. Develop and scale strategic channel partnershipsto drive new customer acquisition and expand market reach. Leverage analytics and experimentation(A/B testing, CRO, personalization) to continuously optimize marketing effectiveness. Manage marketing technology (MarTech) stack,ensuring best-in-class tools for attribution, automation, and personalization. Implement and optimize marketing automation systems, including Salesforce and Marketo,to drive efficiency, personalization, and lead nurturing. Partner with Sales, Product, and Data teamsto improve conversion rates and enhance the customer experience. Own budget and forecastingfor growth marketing initiatives, ensuring efficient ROI and cost optimization. Build, mentor, and scale a high-performing growth marketing teamwhile fostering a culture of innovation and accountability. Qualifications: 10+ years of experiencein growth marketing, demand generation, or performance marketing, preferably in a highly competitiveB2B, e-commerce or marketplaceenvironment. Proven track record inscaling acquisition and revenue growththrough paid media, SEO, experimentation, and strategic partnerships. Highly analytical mindsetwith experience indata-driven decision-making, experimentation, and attribution modeling. Deep expertise inGoogle Ads, LinkedIn Ads, SEO, programmatic, and performance-driven media buying. Experience leadingfull-funnel marketing strategies, optimizing conversion rates, and maximizing customer retention. Proficiency inmarketing automation, CRM, and analytics tools, including Salesforce, Marketo, Google Analytics, and Looker. Strong understanding ofmarketing analytics, A/B testing, attribution models, and multi-touch measurement. Ability tocollaborate cross-functionallywith product, sales, and data teams in a fast-moving environment. Experience managingbudgets, forecasting, and performance KPIswith a strong focus on ROI. Leadership experience,with a track record of hiring and developing high-performing teams. #LI-Hybrid Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.