Email Marketing Specialist

Job Title: Email Marketing Specialist

Location: Chicago, IL (4 days a week onsite)

Role Type: Contract - hire

Pay: $38-40/hr (40 hrs/week on W2

We are seeking a proactive Email Marketing Specialist focused on executing with a knack for marketing automation, email marketing, and lead generation. This role is ideal for someone who thrives in optimizing the customer journey from digital lead generation to CRM integration and audience development.

Responsibilities:

• Implement and manage marketing automation using HubSpot, including setting up campaigns, audience segmentation, and A/B testing.
• Regularly update website content to enhance user engagement and lead conversion.
• Execute email marketing campaigns, both transactional and activation-based, with larger integrated campaigns on a quarterly basis.
• Analyze campaign performance, draw insights, and optimize ongoing marketing efforts to increase effectiveness.
• Collaborate with team members to ensure marketing strategies align with company goals and enhance the customer journey.
  
  

Qualifications:

• 3-5 years of experience in email marketing
• Proficient in HubSpot, with practical knowledge in audience segmentation and A/B testing.
• Strong tactical execution skills coupled with the ability to think strategically.
• Proven ability to analyze data and use insights to improve campaign performance.
• Excellent communication skills and a team-oriented mindset.
• Eagerness to learn and adapt in a fast-paced environment.