MARKETING PROGRAM MANAGER

Carter Machinery Company, Inc
vision insurance, paid time off, tuition reimbursement, 401(k)
United States, Virginia, Mechanicsville
Mar 15, 2025
Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Marketing Program Manager in Richmond, Virginia. The Marketing Program Manager is responsible for the coordinated organization, direction and implementation of strategic marketing programs broken down into a multitude of projects and transformation activities to achieve outcomes, drive value, and demonstrate MROI (Marketing Return on Investment). Seeking candidates with a minimum of five years of experience in marketing and/or communications management with exposure to B2B and B2C environments. Previous Marketing Project Management experience. Specific experience with digital channel development/management, marketing automation, SEO/SEM, and/or social media will be viewed as advantageous. College degree preferred. Requirements for the Marketing Program Manager position include: Must have strong practical experience in project management, which was gained through managing various types of marketing activities from plan development through tactical execution. Must have a clear understanding of core marketing disciplines including customer journey/needs analysis, tactic selection (digital and traditional), message development, KPI/measure analysis, and VOC/VOE collection. Must keep focus and prioritization on driving results and value for financial growth, improved customer and employee experiences and operational excellence. Must have strong leadership and management skills. Must be able to work positively with management and leadership across the wide range of individuals. Must have a desire to stay current with marketing trends and best practices, especially those in the digital realm. Must have good teamwork and motivational abilities. Must possess strong written and verbal communication skills. Must be able to handle large volumes in a fast-paced environment. Must be innovative and push current boundaries to drive transformation. Must possess conflict resolution and problem-solving skills. Must possess the ability to manage risk and unknowns during each project life cycle. Must be detail-oriented, able to manage multiple projects and transformational activities. Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way. Physical requirements must be met for the Marketing Program Manager including the abilty to sit and talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. Employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned. Competitive Compensation and Benefits: Health, dental and vision insurance. Paid time off. 401(k), $0.75 to $1.25 match up to 6%. Life and disability insurance. In-house training instructors/programs. Tuition reimbursement. Employee referral bonus program. Discounts: cellular phone service, computers, tooling, cars and trucks. Carter Machinery Co., Inc. is an EEO/AA Employer. All qualified individuals - including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law - are encouraged to apply. Carter Machinery is a drug-free workplace Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)