Marketing Communications Leader

Avient Corporation
United States, Ohio, Avon Lake
33587 Walker Road (Show on map)
Mar 18, 2025
We are seeking a dynamic and experienced Marketing Communications Leader to lead and oversee the company's global marketing communication team. This pivotal role will be responsible for driving the development and execution of comprehensive marketing communications plans that elevate the Avient brand, engage key stakeholders, and support business growth initiatives. The Senior Manager will collaborate with senior leadership, business units, and cross-functional teams to deliver impactful marketing strategies across all channels. Essential Functions Strategic Leadership: o Develop and implement a global marketing communications strategy aligned with Avient's overall business goals and objectives. o Lead the marketing communications team, providing guidance, mentorship, and direction to ensure effective execution of all projects. o Collaborate with senior leadership to identify key business priorities and translate them into actionable marketing communication plans. Brand Management: o Ensure consistency and integrity of the Avient brand across all internal and external communication platforms. o Oversee the development and execution of messaging and positioning strategies to strengthen brand awareness, reputation, and customer loyalty. Public Relations and Media Relations: o Build and maintain strong relationships with key media outlets and industry influencers. o Manage public relations efforts, including press releases, media outreach, and crisis communications. o Drive thought leadership initiatives to position Avient as an industry leader in innovation and sustainability. Digital Marketing & Content Strategy: o Lead the development and execution of digital marketing campaigns, including social media, content creation, and website management. o Ensure content is optimized for search engines (SEO) and drives engagement with key audiences. o Measure and analyze digital campaign performance to optimize ROI. Internal Communications: o Oversee internal marketing messaging to ensure alignment and engagement across the organization. o Foster a culture of communication, collaboration, and transparency across all levels of the company. Event and Trade Show Management: o Plan, coordinate, and manage key industry events, trade shows, and corporate sponsorships. o Ensure successful execution of events that enhance brand visibility and support sales and marketing objectives. Budget & Resource Management: o Develop and manage the marketing communications budget, ensuring efficient use of resources and alignment with organizational priorities. o Track key metrics and provide regular updates to leadership on performance, achievements, and areas of improvement. Cross-Functional Collaboration: o Work closely with sales, product management, and other key departments to develop and support integrated marketing campaigns and initiatives. o Partner with global teams to ensure marketing communications strategies are tailored to local markets and customer needs. Other duties as assigned Education and Experience Bachelor's degree in marketing, Communications, Business, or related field; MBA or advanced degree preferred Minimum of 7 years of experience in marketing communications, with at least 2 years in a leadership role, ideally within a global, B2B, or manufacturing environment. Additional Qualifications Proven experience in brand management, public relations, digital marketing, and content development Strong leadership and team management skills, with the ability to collaborate effectively across functions and geographies. Exceptional written and verbal communication skills, with an ability to craft compelling messaging for diverse audiences. Analytical mindset with experience in using data to drive marketing decisions and measure performance. Expertise in project management, budget management, and multi-channel marketing strategies. Experience with digital marketing tools, CRM systems, and marketing automation platforms. Environmental, Health, Safety, & Security (EHS&S) Requirements Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization. Security includes physical security and cyber security. Who We Are Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include: Dyneema, the world's strongest fiber, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility Avient employs approximately 10,000 associates and is certified ACC Responsible Care, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work. For more information, visit www.avient.com. Why Avient Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent. At Avient, we believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person's qualifications, abilities, experience and performance. Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable federal, state and local law. #LI-MM1