Digital Marketing Specialist

PTC
United States, Massachusetts, Boston
121 Seaport Boulevard (Show on map)
Mar 19, 2025
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Digital Marketing Specialist - Americas We are seeking a results-driven Digital Marketing Specialist to elevate our paid media efforts. In this role, you will develop, execute, and optimize paid search and social media campaigns to generate high-quality leads and maximize ROI for our Americas commercial team. If you thrive in a data-driven environment, love A/B testing, and have a passion for optimizing digital campaigns to fuel business growth, we want to hear from you! Key Responsibilities Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads to drive high-quality leads and conversions. Execute and refine paid social media strategies on Meta, LinkedIn, and Reddit, ensuring maximum ROI. Oversee YouTube influencer partnerships, including identifying and negotiating with influencers, managing ad placements, and measuring performance. Continuously monitor and analyze campaign performance, leveraging insights to refine targeting, ad creatives, and bidding strategies. Collaborate with the creative team to develop compelling ad copy, graphics, and video content. Conduct A/B testing and audience segmentation to enhance campaign effectiveness. Stay updated on industry trends, platform changes, and emerging digital marketing opportunities. Qualifications & Experience 3+ years of hands-on experience in managing Google Ads and Microsoft Ads campaigns. Proven expertise in paid social media advertising (Meta, LinkedIn, Reddit). Experience working with YouTube influencers for advertising and brand partnerships is a plus. Strong analytical skills with experience in Google Analytics, conversion tracking, and attribution modeling. Proficiency with ad management platforms, audience targeting, and bid strategies. Excellent communication and negotiation skills for influencer collaborations. Ability to work cross-functionally with creative, content, and sales teams to align marketing strategies with business goals. Preferred Qualifications Experience with B2B marketing and lead generation. Knowledge of programmatic advertising and remarketing strategies. Familiarity with marketing automation tools and CRM platforms. Google Adwords certification preferred. We encourage candidates from all backgrounds to apply, as we value diversity and inclusion in our workplace. At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."