Business Analyst, Marketing

Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process.

• Data & Reporting Collaboration - Work with the Data & Analytics team to develop, maintain, and refine reporting tools and dashboards that support Marketing Division decision-making.

• Financial Planning & Budget Analysis - Assist with budget tracking, expenditure monitoring, and financial forecasting for the division.

• Special Projects & Strategic Planning - Lead exercises related to budget cuts, departmental goal setting, and process optimization.

• KPI Development & Performance Tracking - Identify, monitor, and report on key performance indicators (KPIs) for Marketing and Enrollment functions.

• Insights & Recommendations - Provide data-driven insights and actionable recommendations to improve marketing strategies, budget allocations, and operational efficiency.

• Partner with the Data & Analytics team to design, implement, and maintain reporting tools and dashboards for the Marketing Division.

• Extract, analyze, and interpret data related to marketing performance, enrollment trends, and operational efficiency.

• Ensure that leadership has access to accurate, real-time data for decision-making.

• Work with IT and Institutional Research teams to validate data integrity and optimize reporting structures.

• Monitor budget expenditures, ensuring accurate tracking and alignment with financial goals.

• Assist with budget forecasting, planning, and justification for departmental needs.

• Lead budget reduction exercises, working with leadership to identify cost-saving opportunities.

• Prepare financial reports and analyses to support data-driven decision-making.

• Conduct data-driven assessments to support departmental decision-making on resource allocation, staffing needs, and process improvements.

• Assist in the development and refinement of departmental goals and budget requests.

• Provide insights to optimize marketing spending, program effectiveness, and enrollment strategies.

• Evaluate industry trends and best practices to ensure data-informed strategic planning.

• Define and track key performance indicators (KPIs) for Marketing and Enrollment functions.

• Develop dashboards and reports to regularly monitor areas of success and concern.

• Analyze data trends and provide actionable recommendations for performance improvement.

• Present findings in clear, concise reports and visualizations for leadership and stakeholders.

• Data Analysis & Visualization - Strong ability to work with Excel, Power BI, Tableau, Google Analytics, or other data reporting tools.

• Financial Acumen - Experience with budget tracking, forecasting, and financial planning.

• Strategic Thinking - Ability to analyze data and provide insights that drive decision-making.

• Project Management - Strong ability to manage multiple projects related to financial analysis, KPI tracking, and reporting.

• Collaboration & Communication - Ability to work effectively with Marketing, Enrollment, Finance, and Institutional Analytics teams.

• Presentation & Reporting - Strong written and verbal communication skills to present data-driven recommendations to leadership.

• Bachelor's degree in Business Analytics, Finance, Marketing, Economics, Data Science, or a related field. Equivalent experience will be considered in lieu of a degree.

• 3+ years of experience in data analysis, business analysis, financial planning, or performance tracking.

• Proficiency in data visualization tools (Power BI, Tableau, Google Data Studio, or similar).

• Strong knowledge of budgeting principles, financial analysis, and expenditure tracking.

• Ability to analyze and interpret complex data sets to provide actionable insights.

• Experience with developing KPIs, tracking performance metrics, and reporting results.

• Strong interpersonal and communication skills to collaborate across departments and present findings to leadership.

• Master's degree in Business Analytics, Finance, Marketing, or a related field.

• Experience working in higher education, enrollment management, or marketing analytics.

• Familiarity with CRM platforms (Salesforce, Slate) and digital marketing analytics tools.

• Strong experience in financial modeling, budget forecasting, and scenario analysis.

• Experience presenting insights to executive leadership teams in a data-driven organization.

Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.