Vice President - Monetization/Ad Product, Digital Markets (Austin, TX)

Locations:

Austin TX

About Gartner Digital Markets:

Gartner Digital Markets (GDM) is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations-Capterra, GetApp, Software Advice, and UpCity-and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds-the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we're looking for:

We are seeking a visionary and results-driven Vice President - Monetization/Ad Product Monetization to lead our revenue growth and monetization strategies. This role will be pivotal in shaping the future of our platform by defining and executing a robust monetization roadmap, optimizing ad auction dynamics, and delivering innovative solutions that maximize value for both advertisers and the business.

What You Will do:

Monetization Strategy & Roadmap Development

• Develop and execute a comprehensive monetization strategy aligned with Gartner Digital Markets' business objectives and growth targets.

• Conduct market research, competitive analysis, and customer insights to identify emerging trends, opportunities, and risks in digital advertising monetization.

• Define and prioritize the product roadmap for monetization features, including:

  • Automated bidding algorithms

  • Pricing strategies and minimum bid models

  • Ad auction structures and optimization

  • New ad formats, targeting options, and performance metrics

• Ensure the monetization roadmap delivers enhanced value to software vendors while driving platform revenue growth.

Ad Auction Structure & Optimization

• Oversee the design, development, and implementation of automated bidding algorithms to improve advertiser performance and maximize platform revenue.

• Refine the ad auction structure to ensure fairness, competitiveness, and revenue optimization.

• Establish and continuously optimize pricing models to balance advertiser ROI with platform profitability.

Product Development & Optimization

• Lead the end-to-end product development lifecycle for monetization features, from ideation to launch and iterative optimization.

• Collaborate closely with cross-functional teams, including Engineering, Data Science, Design, and Marketing, to deliver scalable, user-friendly, and high-impact products.

• Ensure monetization products are seamlessly integrated into the broader platform ecosystem.

Analytics, Performance Monitoring, & Optimization

• Conduct in-depth data analysis to identify trends, patterns, and opportunities for revenue optimization.

• Define and monitor key performance indicators (KPIs) to measure the effectiveness of monetization strategies and inform data-driven decisions.

• Continuously iterate on monetization features to improve performance and deliver measurable results.

Go-to-Market Strategy & Execution

• Develop pricing strategies, packaging, and positioning for monetization products to ensure market competitiveness and adoption.

• Partner with Sales, Marketing, and Product teams to create and execute go-to-market plans for new ad products and features.

• Ensure alignment across departments to drive successful product launches and adoption.

Team Leadership & Development

• Lead and mentor a high-performing team of monetization Product Managers, fostering a culture of innovation, collaboration, and continuous improvement.

• Provide guidance and support to team members, helping them develop their analytical, strategic, and product management skills.

• Collaborate with other departments to ensure alignment and drive cross-functional initiatives.

What You Will Need:

• Bachelor's degree in Business, Computer Science, Economics, Marketing, or a related field; Master's degree preferred.
• 10+ years of experience in digital advertising, product management, or related fields, with a strong focus on monetization strategies.

Skills & Competencies

• Strong analytical skills with proficiency in using data to drive decision-making and measure performance.
• Strategic thinker with the ability to develop and execute long-term monetization visions.
• Excellent leadership and team management skills, with a focus on mentorship and development.
• Exceptional communication and presentation skills, with the ability to simplify complex concepts for diverse audiences.
• Strong collaboration and influencing skills, with the ability to work effectively across cross-functional teams.
• Proven track record of successfully launching and scaling monetization products that drive significant revenue growth.
• Deep expertise in digital advertising monetization, including:
  • Automated bidding algorithms
  • Ad auction structures and dynamics
  • Pricing strategies and optimization
• Experience working in fast-paced, agile environments.

What We Offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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