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Marketing Campaign Specialist

Yardi Systems
United States, California, Santa Barbara
Mar 27, 2025

Marketing Campaign Specialist

Santa Barbara, CA

About the Role:

Yardi is seeking an experienced Marketing Campaign
Specialist ready to take the lead in devising and implementing robust marketing
strategies tailored to our unique product lines and market segments, with a
particular emphasis on senior living. This role will be central to fostering
cross-departmental collaboration, creating a unified front in the production of
a diverse array of marketing materials and sales tools. Working closely with
our in-house creative team-including an assigned writer and graphic
designer-you'll turn collaborative efforts into compelling marketing campaigns
across multiple channels, including print, digital, and social media.

Preferred candidates will have experience in the senior
living industry, bringing valuable insights and understanding of this unique
market to the role. This is a role for a strategic thinker who can also roll up
their sleeves to ensure that marketing initiatives are delivered with
excellence and align with our company's vision. If you're ready to take on a
role that is as challenging as it is rewarding, we would love to talk to you!

What You'll Do:

  • Delivers marketing
    strategy and plan and contributes to the sales strategy and plan for assigned
    product/market.
  • Collaborates with
    sales, services, and product development and teams to continually review and
    evolve sales and marketing strategy.
  • Manages production
    and delivery of all marketing activities for assigned product/market.
  • Understands the
    client and prospect base and develops effective sales and marketing messaging.
  • Oversees marketing
    efforts (e.g. messaging, promos) and strategy for events
  • Develops strong
    calls to action to generate leads and manages the prospect funnel for desired
    results.
  • Leverages various
    marketing systems to coordinate and deliver marketing collateral.
  • Tracks and analyzes
    the effectiveness of product/market marketing content.
  • Understands Yardi
    corporate culture, messaging and branding.
  • Communicates and
    collaborates regularly with project and product stakeholders.

Who You Are:

  • Bachelor's Degree in Marketing, Communications, or related
    field.
  • A minimum of three (3) years of marketing experience.
  • Prior experience in business to business (B2B) marketing
    organization.
  • Proficiency in MS Office Suite, Word, Excel, and PowerPoint.
  • Determination and internal self-motivation
  • Exceptional ability to articulate ideas and compose
    compelling written narratives.
  • Superior meticulousness in reviewing and refining content.
  • Robust ability to oversee projects, balancing and
    prioritizing concurrent tasks effectively.
  • Profound skills in building and nurturing interpersonal
    relationships.
  • Outstanding aptitude for maintaining systematic and orderly
    processes.
  • Proficient in conducting thorough research and providing
    insightful analysis.
  • Flexible working approach, capable of thriving autonomously
    or as part of a team.

Helpful to have:

  • Experience in specified product/market/industry.
  • Enterprise software and real estate industry experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly
blending 40 years of tradition with forward-thinking innovation. We've created
a team of over 9,000 employees in over 40 locations around the globe dedicated
to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we are
dedicated to creating a positive impact in our communities. Annually, Yardi
extends philanthropic support to organizations chosen by our employees. Our
team has contributed to over 350 nonprofits globally, demonstrating our
commitment to various causes and communities.

Our award-winning culture, consistently recognized by
Glassdoor's prestigious "Best Place to Work", fosters support,
collaboration, and growth. We prioritize your well-being with comprehensive
benefits, including 100% paid employee medical premiums, company profit-sharing
plan, and flexible work arrangements.

Join Yardi and be part of a company that empowers, inspires,
and celebrates success. #YardiCulture #BestPlaceToWork #YardiCareers

#YardiCareers #TeamYardi #hiring

Compensation: $80,800 - $90,900

All submissions for open positions should be received
through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE/Race/Gender/Disability/Vets

*sk

#LI-Hybrid

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