Director - Digital Sales

Position Title: Director - Digital Marketing

Position Summary: The Director of Digital Marketing is responsible for leading the digital marketing and sales team to drive digital marketing transformation. This role focuses on enhancing Member experience through innovative digital solutions, aligned with TDECU's commitment to providing trusted and effective journeys for our members to drive growth.

Essential Duties and Responsibilities:

Leads, mentors, and develops a digital marketing team responsible for web, social media, email, Marketing Customer Relationship Management (CRM) and related platforms. Fosters a collaborative environment and encourages professional growth. Responsible for leading digital transformation and change management initiatives while fostering a culture of innovation and continuous improvement. Leads the development and execution of long-term digital marketing strategies, including setting clear goals, objectives, and performance metrics. Manages digital risks and ensures regulatory compliance. Partners closely with the Information Technology Architecture & Development teams to ensure that Marketing Platforms support the needs of the Marketing team. Manages the Digital Sales budget and Marketing vendors. Responsible for vendor management of key marketing technology and support partners, including negotiating contracts, managing relationships, and ensuring vendor performance aligns with the organization's goals. Collaborates with the Marketing team and internal stakeholders to establish targets and goals for activities, tactics, and campaign conversions. Uses web analytics tools to monitor site performance, including goals and events, campaigns, website traffic, trends, and opportunities, and to optimize website experience and overall usability. Understands and meets users' expectations and information needs by evaluating information from surveys, focus groups, feedback, and statistics, researching web use patterns and heatmaps, and performing usability studies with target audience segments.

Minimum Qualifications:

Education:

Bachelor's degree in Marketing, Computer Science, Business, or an equivalent mix of education and work experience required.

Experience:

• Ten (10) years of experience in digital sales/marketing leadership with a focus on customer facing websites/apps/email and social media platforms.

Knowledge, Skills, and Abilities:

• Team Leadership and Development: Ability to lead, mentor, and develop a digital marketing team, fostering a collaborative environment and encouraging professional growth.
• Proficiency in Digital Marketing Platforms: Expertise in managing and optimizing various digital marketing platforms, including Content Management Systems (CMS) like Joomla, and email marketing tools like Adestra and Microsoft Dynamics. This includes the ability to leverage these platforms for effective campaign management, content distribution, and integrated marketing communications.
• Strategic Leadership and Visioning.
• Change Management and Innovation.
• Budget and Financial Management: Knowledge of financial planning, budgeting, and resource allocation, particularly in managing digital strategy budgets.
• Communication Skills: Strong creative, verbal, and written communication skills with aptitude for communicating ideas persuasively and concisely both up and across the organization.
• Collaboration: Highly collaborative and effective in cross-functional environments.
• User-Centered Design and Research: Skilled in understanding and meeting user expectations through usability studies, surveys, focus groups, and analyzing user behavior data to inform digital strategy.
• Vendor and Contract Management.

Physical Demands and Work Environment:

(The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform essential functions of this position and/or may be encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• The noise level in the work environment is usually moderate.
• Our company offers a dynamic hybrid work arrangement, which requires three days of on-site work, in the Sugar Land, TX office. Our retail roles are required to be onsite at the branch locations.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.