Ecommerce Marketing Manager

An Amazing Career Opportunity foran Ecommerce Marketing Manager!!

Location: Palm Beach Gardens, FL

Job ID: 37201

Working closely with the Digital Engagement Team, the Ecommerce Marketing Specialist is to assist in the creation, execution, analysis, and optimization of marketing and promotional plan and strategy for IdenTrust.com and ZeroSSL.com. This position involves executing day-to-day tasks and developing content to support the promotional strategy. The role involves a comprehensive approach, from planning and execution to in-depth analysis and continuous optimization, with a focus on achieving optimal results and maximizing the impact of marketing efforts. The Ecommerce Marketing Specialist will play a crucial part in driving the success of the company's marketing initiatives and ensuring a strong and competitive position within the Ecommerce landscape.

Who are we?

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.Check us out here:www.hidglobal.comandhttps://youtu.be/23km5H4K9Eo

Identity and Access Management Solutions (IAMS):

HID Global IAM products protect more than 85 million user identities.

HID Global Identity and Access Management Solutions products protect more than 85 million user identities. At HID Global, we understand that no person, device, or workplace can go unprotected. This philosophy of Zero Trust drives us to create new advances in risk-based multi-factor authentication, leads us to secure user identities in converged access environments and drives the need to expand implementations with our industry-leading digital certificates and PKIaaS solution to manage them at scale.

Are you ready to make a difference? Join us and help shape the future of security.

As our Ecommerce Marketing Manager, you'll support HID's successby:

• Working with Marketing Manager to oversee, strategize and implement all visual marketing and promotions on international marketplaces.
• Optimize Product Listings: Enhancing titles, descriptions, bullet points, keywords, and images to improve visibility and conversion rates across all platforms.
• Deploying A/B testing and other optimization techniques to improve conversion rates on the website.
• Working with Marketing Manager to track performance reporting on KPIs.
• Working with Marketing Manager to develop and implement marketing growth and profitability strategy.
• Facilitating communication and collaboration among cross-functional teams, including marketing, digital, sales, and logistics, to align strategies and drive overall channel success.
• Data Analysis: Analyzing sales data and web performance metrics to identify trends and opportunities for growth.
• Ecommerce Site CMS Management: Working with developers to maintain our ecommerce platform and as necessary make SEO enhancements, addition of new content and assets
• Multi-channel expansion & demand generation: Optimizing visibility in multi-channel expansion, marketplace storefront settings and referral partnerships to optimize operations and functionality.
• Advertising Campaign Management: Working with Digital Engagement team and Marketing Manager on advertising campaigns on respective platforms to maximize reach and engagement.
• Advising marketing manager on digital engagement and ecommerce best practices to optimize the performance of websites.
• Managing content health, reporting and content analysis for optimal SEO performance.
• Creating regular (monthly) reporting.
• Using project management tool, Workfront, to receive, manage and communicate on all assigned projects.
• Staying up to date on current digital engagement and demand generation best practices for optimal performance.
• Assisting in designing, running and analyzing A/B testing of forms, landing pages and emails and apply learnings to future campaigns.
• Monitoring traffic to ensure proper operational flow through the sales funnel and drive high quality traffic.

YourExperienceand Background include:

• A Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field. Candidates with equivalent education plus relevant work experience may also be considered.
• Minimum 4 years of experience in managing global B2C ecommerce sites required.
• Strong working knowledge of CMS platforms to be able to make technical updates to websites.
• Good understanding of data and ecommerce analytics
• Experience in large volume, subscription-based services.
• Knowledge in Marketing Automation processes including campaign creation, lead management and digital marketing.
• Working knowledge of churn reduction and retention strategies to minimize risks.
• Experience working with pricing and promotional strategy as it relates to churn and targeting new customer segments.
• Ability to work and communicate effectively cross-functionally and cross-regionally.
• Solid grounding within the B2B/B2C environment, to understand ROI and calculate it in the most general of terms.

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

• Empowerment: You'll work as part of a global team in a flexible workenvironment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don't need to check all the boxes.If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.

We make it easier for people to get where they want to go!

On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go - without having to think about it.

When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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