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CRM Analyst

Blue Cross Blue Shield of Alabama
United States, Alabama, Birmingham
Apr 21, 2025
Overview

Department Overview

Sales Operations provides support to fulfill the initiatives of the entire scope of products, including national accounts, district sales, and specialized individual products such as long term care. The department provides market data analysis, coordinates responses to requests for proposals, and generates marketing materials in support of sales initiatives.

Primary Responsibilities

The incumbent provides business support for our Customer Relationship Management tool (CRM) TotalView and other Sales and Marketing related systems (GEMS, Pega, BMW, AGES and other related systems) through best practices and coordination with the Sales Support and Sales Training Manager. The incumbent effectively communicates with Sales and Marketing leadership and end users to troubleshoot system issues and provides training and guidance for CRM, and other Sales and Marketing related systems such as those mentioned above. The incumbent is responsible for interacting with all departments of the organization from Sales and Marketing to Applications, Underwriting, Benefits and Group Accounts, Group Control, Marketing Communications, and Enrollment Services in addition to external vendors. The incumbent will provide daily support to internal customers regarding basic application usability issues and business processes. The incumbent evaluates, develops, supports, and provides quality assurance of processes, training and presentations to various levels of leadership across the organization. The incumbent will also be expected to effectively lead and communicate to teams in order to meet deadlines.

Summary of Qualifications

  • Bachelor's degree, preferably in Information Systems/Technology, Marketing, Sales, Business Administration, or other related field
  • Three years of Information Technology (IT) experience, preferably database technology
  • Experience in a position analyzing information to solve problems
  • Experience in a position demonstrating exceptional written, verbal and interpersonal communication skills in order to interact with all levels within Sales and Marketing
  • Strategic thinking skills
  • Experience designing and building reports from data sets using reporting tools
  • Demonstrated proficiency with managing and using web-based or data-based technology (Examples from previous experiences are requested)
  • Experience developing and maintaining productive and cooperative working relationships with management and associates
  • Demonstrated oral and presentation skills
  • Willing to travel overnight for training and presentations purposes
  • Systems Administration/Systems Engineer Certification preferred
  • Project management background preferred
  • Experience training end users and super users preferred
  • Experience with Microsoft, Customer Relationship Management, and/or reporting tools, such as TotalView, Dynamics, Tableau, PowerPoint, Excel, Access, and Word preferred

Work Location

The work location for this position will be hybrid (onsite/remote).

Terms and Agreements

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews.
We appreciate your interest in Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen. No question on this application is intended to secure information to be used for such discrimination.
Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association

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