Senior Manager, Marketing Analytics

Rover
United States, Washington, Seattle
Jun 10, 2025
Who We Are: Want to make an impact? Join our pack and come work (and play!) with us. We believe everyone deserves the unconditional love of a pet-and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them. Headquartered in Seattle, Washington, we work closely with our teams in Barcelona and remote locations. We've got a reputation for being a great place to work and are proud to be recognized as a top workplace in our area by respected business publications. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. At Rover, our furry coworkers are just as important as our human ones-and we wouldn't have it any other way. Along with making the joys of pet parenthood more accessible, we're committed to fostering a diverse, inclusive, and welcoming community of pet people-and that starts with our employees. This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate. Who We're Looking For: The Role This role leads the Marketing Analytics function at Rover, guiding the team and shaping data-driven marketing strategy. It's a well-rounded position demanding a blend of strategic leadership, tactical execution, and technical oversight across Rover's full marketing spectrum-from upper-funnel channels like TV to performance marketing, SEO, and lifecycle. We seek a leader who effectively combines strategic vision, technical depth, and strong people management skills to excel in this multifaceted role. You will act as a key thought partner to our SVP of Global Growth, the Marketing leadership team, and stakeholders across Finance and Product. The Team The Marketing Analytics team helps drive new customer growth and customer lifetime value for Rover. We partner closely with Marketing to make both tactical and strategic decisions. We drive impact by framing strategic decisions, developing models to improve marketing efficiency, designing and measuring experiments, and creating reports for accountability and enablement. The team supports the full breadth of marketing including international expansion, performance marketing, top of funnel, brand, and lifecycle. Your Responsibilities: Lead, manage, and develop a high-performing team of marketing analysts and data scientists. Act as a key strategic thought leader for Marketing at Rover. Enable daily marketing execution through reporting, experimentation, and model development. Elevate the analytics organization by enhancing statistical rigor, experimentation throughput, and modeling expertise. Regularly present to senior leadership, facilitating alignment on marketing strategies across finance, product, marketing, and analytics. Your Qualifications: At least 6 years of experience in analytics, with deep experience supporting marketing. Demonstrated excellence in people leadership, including developing junior team members. Proven ability to effectively manage cross-functional prioritization with diverse technical and non-technical partners. Fluency in SQL, with the ability to confidently review code and assist technical/non-technical colleagues with reporting. Hands-on experience running A/B tests as well as expertise in statistical analysis. Substantial experience processing large data sets at scale using languages like Python or R, and frameworks like Spark, Hive, or dbt. Excellent verbal and written communication skills, with the proven ability to articulate complex models and results clearly and effectively to business stakeholders. Proven experience partnering cross-functionally to define business problems, scope projects, implement solutions, and contribute to strategic planning. Nice to Have: Two-sided marketplace and/or marketing analytics experience. Understanding of digital touchpoints and measurement mechanisms. Experience with AWS (Redshift, S3, EMR). Understanding of modeling techniques (e.g., linear regressions, causal impact models, bootstrapping), including their trade-offs and appropriate applications. Benefits of working at Rover.com Competitive compensation Long-term incentive plan with a company performance-based cash payout Permanent contract Pension plan Meal tickets through Cobee Generous PTO allowance Private health insurance Discounted gym membership Bring your dog to work (and unlimited puppy time) Monetary help for adopting a dog or cat plus yearly credit to use on our platform A wide variety of snacks, fresh fruit, and beverages in our kitchen to keep yourself going Regular team activities, including happy hours, game nights, and more Compensation: In the greater Seattle area the first year salary range is $167,239 -$218,561 . Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees. The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances. We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.