Senior Social Media Manager

Are you a social media guru with a passion for creating buzzworthy content? Do you thrive in a fast-paced, creative environment where cookies and culture collide? Insomnia Cookies is on the hunt for a strategic and innovative Sr. Social Media Manager to take our brand's online presence to the next level. This role is perfect for a forward-thinking storyteller who can blend strategy with execution to engage audiences, amplify brand awareness, and drive measurable results. This role will report to the VP of Integrated Marketing and must sit in our Philadelphia, PA HQ Monday-Thursday.

Sweet Position Perks:

* 4 day work week!! (yupp, we get every Friday off)

* A competitive base salary plus annual bonus compensation package

* A relocation package to assist in moving to the Greater Philadelphia area

* Eligibility for our Long-Term Incentive Program

* Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans

* 401K with contribution match

* 3 weeks paid vacation plus 2 paid Insomnia personal wellness days

* Relaxed, fun, come as you are office culture

* Free cookies, branded swag and so much more

Job Responsibilities:

• Strategic Leadership: Develop and oversee a results-driven social media strategy that aligns with broader marketing and business objectives.
• Content Strategy: Own the content calendar, ensuring a steady stream of engaging, on-brand, and audience-focused content across all platforms.
• Platform Management: Lead and optimize our presence across all key social media platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, etc.), tailoring strategies to maximize engagement and growth.
• Influencer & Creator Partnerships: Build and nurture relationships with influencers, content creators, and brand ambassadors to expand reach and impact.
• Campaign Execution: Plan, execute, and oversee social media campaigns that drive brand visibility, conversions, and customer engagement-while influencing paid efforts to amplify reach.
• Analytics & Insights: Track, analyze, and report on key performance metrics (KPIs), using data-driven insights to optimize strategy and demonstrate ROI.
• Cross-Functional Collaboration: Work closely with teams across content, design, PR, and product marketing to ensure a cohesive and compelling brand voice.
• Trendspotting & Innovation: Stay ahead of emerging social media trends, technologies, and best practices-bringing fresh, innovative ideas to the table.
• Community Engagement: Lead engagement strategies to ensure timely, authentic, and meaningful interactions with our audience.
• Crisis & Reputation Management: Develop and execute strategies to handle sensitive or unexpected social media situations, maintaining brand integrity.
• Budget Oversight: Manage the social media budget, including paid campaigns and platform tools, ensuring effective resource allocation.

Desired Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• 8+ years of hands-on experience in social media management with a proven track record of success.
• Expertise in social media analytics tools (Sprout Social, Hootsuite, Google Analytics, platform-specific insights).
• Proficiency in paid social media advertising (Meta Ads Manager, LinkedIn Ads, TikTok Ads, etc.).
• Exceptional communication, leadership, and storytelling skills.
• Strong creative vision with the ability to conceptualize and oversee compelling content.
• Familiarity with graphic design and video editing tools is a plus.
• Strategic thinker who can seamlessly balance high-level planning with hands-on execution.
• Highly organized with stellar project management skills.
• Data-driven mindset with the ability to translate analytics into actionable strategies.
• Collaborative and adaptable, thriving in a fast-paced, ever-evolving digital landscape.
• Passionate about social media trends, innovation, and, of course, late-night cookies!

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly " Imagining What's Possible"!