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PUMA North America, Inc. jobs

Vice President BU Basketball

PUMA North America, Inc.
United States, Massachusetts, Somerville
455 Grand Union Boulevard (Show on map)
Jun 28, 2025
YOUR MISSION

The Vice President BU Basketball is a key member of the global product team, reporting directly to the Chief Product Officer in at PUMA's Headquarters in Herzogenaurach, Germany. In this role, the Vice President will serve as PUMA Group's basketball marketplace and cultural expert, creating and executing a clear strategy to drive basketball growth globally. This role directly oversees basketball footwear & apparel design and product line management, while partnering very closely with BU & Sports Marketing, Sourcing & Development, and Regional teams.

  • Develop and drive a comprehensive basketball strategy that drives demand and growth in line with strategic initiatives and financial plans

  • Collaborate with development in the creation of short and long-term strategies, tactical product executions and innovations

  • Manage the product creation process from clear briefs to range launch, ensuring execution against designated calendar milestones

  • Analyze and report category business performance on a monthly basis

  • Present the full product range, both internally to PUMA merchandising and sales, and externally to key retailers / partners

  • Develop and manage an effective working relationship between Regional merchandising, sales, and marketing teams to effectively plan new product introductions

  • Partner with external assets and collaborators in the definition of basketball category

  • Work closely with assigned marketing members to build strategic marketing plans

  • Represent both product and marketing basketball initiatives and strategies internally for key stakeholders

  • Travel domestically and internationally to build market / retailer network for consistent product feedback in our key markets.

  • Liaise with PUMA promotion partners to ensure best product service according to asset needs

YOUR TALENT

  • Bachelor's degree

  • +15 years experience in an international footwear company, demonstrating understanding of the product management function and product creation process

  • Demonstrated expertise in US and Global Basketball industry and marketplace.

  • Credible knowledge of international fashion as well as technical consumer trends and market dynamics

  • Strong understanding of technical product knowledge

  • Proven ability to work in a matrixed cross-functional organization

  • Strong leadership skills with experience managing cross-functional teams

  • Strong communication and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders

  • Excellent presentation skills

  • Requires 50% global and domestic travel

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law. For additional information, please contact: us-hrrecruiter@puma.com

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