Marketing Content and Creative Lead

Job Summary

As a Marketing Content and Creative Lead you'll be responsible for employing search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. The role will be responsible for analyzing research, data, or technology to understand user intent and measure outcomes for ongoing optimization. The role will be expected to examine search query behaviors on general or specialty search engines or other Internet-based content.

Essential Duties & Responsibilities

• Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
• Examine search query behaviors on general or specialty search engines or other Internet-based content.
• Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
• Work under the direction of Senior Director of Corporate Marketing to lead the global content and creative strategy, collaborating with offshore marketing resources by assigning daily tasks, providing feedback on quality of work and performance and ensuring project deliverables and deadlines are met.
• Help maintain the digital marketing pipeline for the company, which includes social media posting.
• Maintain company web-based platforms, which will include routine review and updates of page content, page design and layout and announcements.
• Work with cross-functional resources to manage company websites.
• Develop creative content for marketing ebooks and user guides, training/sales enablement material and other project deliverables to meet the department needs.
• Must be available to work on projects at various, unanticipated sites throughout the United States.
• Telecommuting is permitted.

Experience, Experience, Knowledge, Skills, and Abilities

• Bachelor's degree in Business Administration, Marketing, Advertising or related field and 6 years of experience in the job offered or in a marketing-related occupation. In lieu of a Bachelor's degree, employer will accept 2 years of experience in the job offered or in a marketing-related occupation.
• Position requires at least 5 years of experience in each of the following skills:




• Cloud-based data access and sharing software: Dropbox, Box, Google Drive, WeTransfer, Upwork, Freelancer.com;
• Content workflow software: Atlassian JIRA;
• Customer relationship management (CRM) software: Salesforce;
• Data mining software: Google Analytics, Crazy Egg, Hotjar;
• Desktop publishing software: Adobe InDesign;
• Document management software: Adobe Acrobat, Apple Preview, Adobe Acrobat Reader, DocuSign;
• Electronic mail and survey software: MailChimp, SurveyMonkey, Mozilla Thunderbird, Microsoft Outlook, Gmail, Newton Mail, Spark;
• Graphics or photo imaging software: Adobe Creative Cloud, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe XD, Adobe Express, Adobe Color, CorelDRAW Graphics Suite, GraphicsGale, ColorSlurp, ImageOptim, FontForge, Figma, Sketch, Zeplin, Proto.io, Canva, SketchUp, Blender, GIMP;
• Enterprise data integration: Extensible markup language (XML).




• Position requires at least 2 years of experience in each of the following skills:




• Sales and marketing software: Google Marketing Platform, Google Ads, Marketo Engage Marketing Automation Platform, Outreach, ZoomInfo, Highspot, BrightTALK, Loom, On24, LogMeIn GoToWebinar, Lusha, Chorus, Typeform, Jotform, Paperform, SproutSocial, Zapier, Semrush, ActiveCampaign, Drift, Reddit Ads, LinkedIn Campaign Manager, Meta Ads Manager, LinkedIn Ads, Quora for Business, RollWorks, Intercom;
• Audio creation and editing software: GarageBand, Audacity, Soundtrap, Murf, ElevenLabs, Lalal.ai, Adobe Audition;
• Video creation and editing software: Adobe After Effects, Adobe Premiere Pro, Media Encoder, Apple Final Cut Pro, Apple iMovie, Headliner, Kapwing, YouTube, Vimeo, VEED;
• Web page creation and editing software: Unbounce, Webflow, Readymag, WordPress, PhpStorm, Brackets, Twitter, WooCommerce, Facebook, LinkedIn, Instagram, Reddit, Quora, Wix, Squarespace, BrowserStack, BugHerd;
• Web platform development software: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), JavaScript, AJAX, PHP;
• Object or component-oriented development software: jQuery.

Working Conditions & Physical Requirements

The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation.

Sitting and / or standing - Must be able to remain in a stationary position 50% of the time

Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day.

Environment - Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.

ADA Statement: Bugcrowd is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Bugcrowd will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact HR at ada@bugcrowd.com.

Pay Range Disclosure

The base pay range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to Qualifications, Geographical Location, Education/certifications, Experience, Skill Sets, Training, and other business and organizational needs.

At Bugcrowd, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the position of Marketing Content and Creative Lead is: $190,000 - $210,000.

This position may also be eligible to participate in a discretionary bonus program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.