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Category Consultant Advisor Impulse

The Hershey Company
United States, Arkansas, Bentonville
2701 Southeast Otis Corley (Show on map)
May 01, 2025

Category Consultant Advisor Impulse
Posted Date:

Apr 30, 2025
Requisition Number:

125261

Category Consultant Advisor Impulse

Job Location: Bentonville, AR

Why Hershey?

Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.

From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.

And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers to our retail partners and employees-remains vital to the future of our children, our communities, and our business.

Why the Walmart Advisor Team?

The Walmart Advisor Team is dedicated to being an indispensable partner to Walmart by providing strategic guidance and leadership to fuel category growth. We leverage shopper insights, data, and research as the foundation of our work. Our team has a proven track record of success and encourages innovative thinking and the embrace of new ideas.

On the Walmart Advisor Team, we believe our people are our competitive advantage. We empower our team members to become unbiased category experts, fostering a collaborative and supportive environment. We are a high-performing team that thrives in a fast-paced and results-driven environment. If you are driven by achieving results, intellectually curious, and excited about shaping the future of snacking in retail at Walmart, then this is the team for you!

What You'll Do



  • Proactively identify marketplace trends which lead to category strategies
  • Optimize best-in-class processes to ensure efficient success of team goals
  • Develop execution strategies to bring the strategic vision and priorities for your respective Business Unit to life
  • Co-develop modular/merchandising strategies and ensure timely and accurate execution of relays
  • Manage fundamental details for projects that create the future of the category, including fixture innovations, feature implementations, merchandising standards and beyond
  • Leverage analytical tools such as Space Planning, MasterCard APT, Alteryx, Tableau, Nielsen suite and more
  • Synthesize actionable insights using retailer data, internal/syndicated data sources, incrementality data, and shopper insights
  • Enhance cross-functional capabilities by working alongside counterparts in other areas of our Advisor team
  • Leverage knowledge base as a leading category expert, both to Walmart and within your team
  • Question the status-quo and continually challenge yourself and the team with what is possible



What You'll Need to Succeed



  • Intellectual Curiosity
  • Customer-First mindset
  • Problem-solving capabilities
  • Strong organizational skills
  • Analytical and Story telling skills
  • Data-driven story telling experience
  • Thrives in team environment
  • Technical skills to include experience with syndicated and internal data sources, Microsoft Office, Space management software
  • Knowledge of Category Management processes and understanding of Consumer/Shopper Behavior
  • Category Management and/or CPG Sales experience (2-4 years)
  • Bachelor's Degree required





Nearest Major Market: Fayetteville

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