CRM Marketing Specialist - Pool

At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, helping people sustainably move, improve, and enjoy water, life's most essential resource. From our residential and commercial water solutions to industrial water management and everything in between, our 9,750 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.

We have an opportunity for a CRM Marketing Specialist - Pool to join our Charlotte, NC team. You will help build, manage, maintain, and analyze our customer data (distribution, dealer, and consumer) to support our marketing strategy and deliver overall growth for the business. The ideal candidate will be responsible for ensuring the accuracy, integrity, and optimization of customer data for marketing initiatives working closely with cross-functional data partners (i.e., Sales, IT, etc.). You will play a key role in ensuring that our CRM programs and systems support, marketing, driving effective customer journeys, operational efficiency, and data-driven decision-making. A successful candidate will have a blend of strategic thinking & analysis but also be a strong project manager to drive execution of the projects.

You will:

• Focus on CRM Data Management:
• Work closely with Marketing leadership to plan, develop and execute a customer data and audience strategy to support business priorities and initiatives.
• Ensure the accuracy and consistency of Pool marketing customer data across Salesforce and integrated MarTech tools.
• Develop and implement processes for data cleansing, de-duplication, record management and maintain all other documentation on processes, policies, and configurations.
• Create & maintain data use cases, customers lists and audience segmentations for activation in marketing.
• Plan, develop and execute data mapping for key customer contact journeysWork closely with Salesforce architects to enhance system functionality in platform and other data management tools to meet the needs of marketing priorities and personalize solutions for customers.
• Monitor, update, and regularly monitor customer records, ensuring up-to-date information, while handling large-scale data imports, exports, and migrations with frequent health checks to identify gaps or opportunities for improvement.
• Plan, lead, and execute consumer data strategy with key cross-functional partners.
• Support business growth by tying customer data and campaign data back to performance metrics, with clear analysis and recommendations.
• Use data to help identify potential areas to enhance usability and performance and optimize solutions.
• Support digital transformation projects such as Loyalty, Find a Dealer and GTM Strategy
• Collaborate with cross-functional teams to develop meaningful reporting solutions and dashboards tailored to various business needs.
• Team Support & Reporting:
• Create and maintain comprehensive dashboards, reports, and analytics to track key performance indicators (KPIs) for marketing teams and provide feedback on CRM data quality.
• Provide ongoing support to Salesforce users, including answering questions, resolving issues, and offering guidance on best practices.
• Conduct training sessions for new users and create documentation to support system usage, data management practices, and reporting.
• Collect user feedback to continuously enhance CRM processes and functionalities.

Key Qualifications:

• 5+ years of experience in CRM administration, with a focus on Salesforce.com.
• Proficiency in data management best practices and tools, including data cleansing, validation, and importing/exporting.
• Demonstrated experience working with Salesforce architects to implement new features and optimize system functionality.
• Excellent problem-solving skills and attention to detail, with a focus on data accuracy.
• Strong communication and interpersonal skills, with the ability to train users and collaborate cross-functionally.
• Experience in a sales or marketing environment, with knowledge of sales processes and customer lifecycle management.
• Ability to apply continuous learning and self-led process optimization to drive ongoing improvement to assigned KPI's and business objectives.
• BA or BS preferred in Marketing, Digital Arts, Data Science, Computer Science, IT, or related field preferred.
• Knowledge of marketing automation and other CRM-related tools (e.g., Marketing Cloud, Pardot, Informatica, Adobe, etc.).
• Charlotte, NC area preferred.
• Travel Required: up to 10%.

Compensation:

For this full-time position working at this location, the anticipated annualized base pay range will be from $71000 - $131800 / year. At Pentair, it is not typical for an individual to be hired near the bottom or top of the pay range. Pentair considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs. This position may be eligible for other forms of compensation such as, annual incentive bonus.

Benefits:

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.

Pentair is an Equal Opportunity Employer. With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day.