Lead Marketing Consultant

Location:

The Lead Marketing Consultant is responsible for managing and executing marketing campaigns for the Retail Network focusing on Key@Work and other acquisition tactics. Organizes the execution of client facing marketing in collaboration with multiple data and channel partners, and coordinates all activities required to delivery omni-channel direct marketing, including direct mail, email, online banking messaging and phone leads.

The Lead Marketing Consultant may coach and lead marketing consultants and partners with senior staff to support complex issues, larger clients, accounts, projects, analyses, or internal relationships. May work within an agile operating mode and oversees marketing campaign execution and delivery from end-to-end in partnership with multiple teams across the enterprise.

• Oversees the creation of project plans with detailed information for all Marketing execution partners, including timing of each initiative

• May lead a team in the execution and management of assigned marketing campaigns

• Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary

• Coordinates work across internal and external teams while building trust and relationships with key stakeholders

• Manages internal and external agencies to develop project objectives and project plans

• Responsible for consistent year-over-year improvements in program performance

• Coaches business partners and stakeholders in the effective use of marketing programs and channels to optimize returns

• Partners with Compliance and Risk Management to ensure all marketing campaigns are executed in a compliant manner, including documenting multiple approval check points

• Helps conduct regular audit activities of marketing campaigns executed over a certain period of time to demonstrate alignment to compliant execution

• Develops innovative marketing opportunities that support the overall marketing strategy

Required Qualifications:

• Bachelor's degree in marketing, business or related field or equivalent work experience

• Minimum of 10 years marketing or related experience

• Proven ability to effectively organize, plan and execute multi-functional projects

• Strong analytical, process management, project management and conceptual skills

• Strong collaborative skills and ability to constructively challenge when needed

• Professional savvy: ability to effectively influence leaders and peers

• Proven leadership, relationship-building skills levels

• Strong problem identification and reporting skills

• Must have excellent attention to detail, high-level of organization and excel at multi-tasking

• Preferred strong knowledge of the Financial Services industry

• Strong oral and written communication skills

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.