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Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Customer Marketing Manager, supporting Onshape Location: Boston, Hybrid in office We are seeking aCustomer Marketing Managerwho is passionate about engaging with technical audiences and has strong product marketing instincts. In this role, you will build and manage programs that drive customer engagement, advocacy, and referrals. You will collaborate closely with customers to source CAD models, imagery, and compelling success stories that highlight real-world innovation. This role requires proficiency with CAD tools and the ability to work cross-functionally with marketing, UX, sales, and operations teams. You will also lead efforts on third-party review sites, ensuring our presence is strong and authentic across key platforms. If you love building relationships, amplifying customer voices, and partnering across teams to showcase real-world success, we want to hear from you! Key Responsibilities
- Manage and grow the referral program, incentivizing and rewarding customers who introduce new users to our platform.
- Curate and manage customer CAD models and visualsto highlight innovation on high-visibility surfaces such as the Onshape homepage and sign-in page.
- Engage and activate advocatesthrough strategic events-both virtual and in-person-to keep them involved in marketing initiatives and community-building efforts.
- Oversee our presence on key review sites(e.g., G2, Capterra, TrustRadius), encouraging authentic feedback, analyzing trends, and ensuring profiles remain accurate and compelling.
- Own the customer advocacy program, identifying and nurturing power users to participate in case studies, testimonials, reference calls, and user groups.
- Collaborate cross-functionallywith sales, customer success, and content teams to identify potential advocates and promote customer stories across blog posts, social media, and webinars.
- Develop customer success stories, including written case studies, video interviews, and collection of CAD models and visuals to showcase real-world product use.
Qualifications & Experience
- 3+ years of experiencein customer marketing, product marketing, or related roles.
- Strong communication and relationship-building skills.
- Proficiency with event planningboth virtual and in-person, including content creation.
- Experience managing advocacy or referral programsand driving customer participation.
- Strong project management skillswith the ability to balance multiple priorities and deadlines.
- Experience collaborating across teamsincluding operations, UX, sales, and marketing to drive alignment and execution.
- Experience developing or supporting written customer success stories, case studies, or marketing content.
- Strategic mindsetwith the ability to align customer marketing initiatives with broader company goals.
- Familiarity with CAD software, engineering workflows, or technical audiencesis preferred.
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."
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PTC
May 14, 2025