Field Marketing Senior Analyst, AMER Nonprofit

salesforce.com, inc.
United States, Virginia, McLean
May 14, 2025
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. Salesforce's Global Public Sector Field Marketing team is looking for a passionate, data-driven, and results-oriented Field Marketing Senior Analyst to support the growth of our North America Nonprofit (NGO) business. In this role, you'll drive end-to-end campaign planning and execution in close partnership with sales, brand, and cross-functional marketing teams. You're an execution-focused marketer who thrives in a collaborative environment, knows how to turn insights into action, and is motivated by mission-driven impact. If you're energized by integrated marketing and love seeing your work drive measurable pipeline, we'd love to meet you. Key Responsibilities Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER Nonprofit team. Align closely with sales to create marketing campaigns that address customer pain points, drive pipeline and accelerate deal cycles. Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression. Analyze marketing performance and use insights to optimize campaign effectiveness, ROI, and conversion rates. Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities. Partner with marketing channel owners, including email, paid media, etc, to align on a cohesive nonprofit marketing strategy Stay up to date on nonprofit sector trends to inform marketing messaging and strategy. Strategic Initiatives Lead integrated marketing campaigns across channels (email, digital, events, paid media, etc.) that drive new business and advance existing opportunities. Collaborate with Product Marketing, Industry Experts, and Program Managers to build and execute scalable, resonant campaigns. Manage agency and vendor relationships to amplify impact across live and digital experiences. Continuously evaluate and optimize campaign performance using data dashboards and reporting tools. Support thought leadership and content marketing aligned to sector trends and customer needs. Experience & Skills 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector. Understanding of nonprofit industry dynamics, language, and values. Strong organizational and analytical skills with a track record of using data to inform strategy. Demonstrated experience with integrated campaigns, email marketing, and lead nurturing. Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders. Experience with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms is a plus. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For New York-based roles, the base salary hiring range for this position is $111,200 to $152,900. For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200. For California-based roles, the base salary hiring range for this position is $111,200 to $152,900. For Illinois based roles, the base salary hiring range for this position is $101,900 to $140,200. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. 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