Content Analyst - Content Strategy Associate

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Content Analyst enables and empowers the Content team with analytic insight to support strategic planning, tactical execution, and optimization of the content strategy.

This position develops and delivers business intelligence and presents actionable reporting and analysis to support decision-makers. They support the content team by analyzing performance of digital platforms in collaboration with cross-functional teams such as site merchandising and Marketing Strategy.

The Analyst must multi-task through stages of multiple projects and deliver quality insights and impactful recommendations regularly to drive business decisions and growth.

It's a critical role that sits at the intersection of Brand and Marketing Strategy, Creative, Merchants, Digital Site Merchandising and Customer & Digital. The Analyst must be adept at communicating across departments, building consensus, weighing trade-offs, and making clear recommendations that achieve cross-company goals.

What You Will Do

• Leverage analytics tools to track digital content performance for Macy's homepage and CRM channels, answer business questions and communicate performance, insights, and actionable recommendations to stakeholders.
• Synthesize customer, competitive and cultural data and insights to identify key style and retail trends, crafting strategic recommendations that inform content decisions across our digital ecosystem.
• Lead A/B testing of our content, distilling results into actionable insights for our content teams.
• Support the Weekly Business Review and other executive-level preparations with content insights across all marketing channels; explain how our marketing and content strategies resonated with our customers and identify reactive opportunities and/or necessary pivots.
• Produce ad hoc analyses to understand consumer shopping behaviors, meet business objectives and inform content strategies.
• Partner with Data Analytics to build and refine dashboards using tools like Adobe, Tableau and Power BI to effectively communicate insights.
• Collaborate with content leadership to create Adobe dashboards and a measurement approach that leads to automation and reporting efficiencies. Monitor data integrity within the Adobe data set, reporting potential issues to management to ensure the accuracy of enterprise data.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Analytical Skills: Strong proficiency in analyzing performance metrics and deriving actionable insights. Expert in web analytics tools, preferably Adobe Analytics.

Business Intelligence: Ability to develop and deliver comprehensive business intelligence and reporting to support decision-makers.

Collaboration: Experience working with cross-functional teams, including Marketing, Customer & Digital Teams.

Technical Proficiency: Expertise in utilizing analytics tools and developing Adobe dashboards for data analysis and reporting. Experience with Tableau or other visualization platforms a plus.

Communication: Effective in communicating performance insights and recommendations to stakeholders at all levels.

Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Strategic Planning: Aptitude for developing measurement plans and KPIs to gauge the success of site optimizations and strategies.

Initiative: Motivated to research and monitor business performance in real time, identifying issues and opportunities as they occur.

Ownership: Strong desire and ability to take ownership of projects and drive them to successful completion.

Who You Are

• Minimum 5 years of experience in Consulting, Strategy, or E-commerce/Retail Analytics is required.
• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
• Able to work a Sunday to Thursday schedule; must remain flexible based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

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