Social Media Director

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As an experienced content creator and marketing communications expert, the Social Media Director is responsible for integrating data and insights to create compelling content and drive interest in Empower. This role will take a newsroom approach to drive proactive social media content and will also evaluate effectiveness, specifically focusing on social monitoring, rapid response, and digital community engagement. This social storyteller will also develop financial shorts, social media soundbites, and syndication opportunities for Empower research that help foster brand affinity.

What you will do:

• Deliver content aligned to the comprehensive social media strategy that elevates the brand and executive reputation, aligns with overall company objectives and targets key audience segments

• Develop strategic social content strategies and creative briefs based on relevant brand, audience and channel insights

• Engage across all social media platforms, including but not limited to LinkedIn, X, Facebook, Instagram, TikTok, and YouTube, ensuring consistent messaging and branding across channels

• Create and curate engaging content, including articles, blog posts, videos, infographics, and more, to attract and retain followers and drive traffic to our digital properties

• Collaborate with internal teams including marketing, HR, Legal, Compliance & business lines to integrate social media initiatives into broader organic and paid campaigns

• Utilize analytics tools to track and measure the performance of social media campaigns, providing regular reports and insights to key stakeholders

• Provide regular reports on social media trends, industry news, and competitor activity and identify opportunities for growth and innovation

• Stay up to date on best practices, emerging technologies, and regulatory requirements related to social media marketing in the financial services industry

• As an individual contributor, mentor and develop team members, supporting a culture of creativity, collaboration, and continuous improvement

What you will bring:

• 8+ years of work experience, preferably in financial services, marketing, or a media-related field, developing and leading social media strategies
• Adept at operating in a corporate, sales, and/or agency environment
• 5+ years of experience driving and implementing promotion strategies and programs for large and complex organizations
• A big idea, creative thinker who is passionate about building brands
• Proven project management and strategic planning skills
• Excellent analytical and problem-solving abilities, including an ability to express and advocate opinions and ideas, and influence others
• Bachelor's degree in Marketing, Communications, or a related field

What will set you apart:

• Ability to prioritize and execute tasks in a high-pressure environment
• A strong critical thinker with intellectual curiosity and creativity
• Excellent presentation skills
• Demonstrable experience in writing and editing skills
• High competency in social monitoring tools and MS Office suite

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time - 16 hours per calendar year
• Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer * Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on: