We are excited that you are applying to one of our positions. Please note that if you meet the qualifications of our positions, our Planmeca HR team will contact you regarding next steps for interviews that can include; a phone interview, face to face team interview and an in-person interview. We recently have had a fraudulent site contacting candidates appearing to be Planmeca U.S.A. Inc. Please know that all offers are made directly from our HR dept and followed up with an email by an HR individual using the following address @planmecausa.com
POSITION TITLE: Content Specialist
LOCATION: Charlotte, NC
Who We Are:
Planmeca is one of the largest privately-held dental equipment companies in the industry. Our technology-driven product line includes digital, dental imaging (x-ray) equipment, dental CAD/CAM systems, dental units, and cabinetry. We provide imaging and software solutions for all dental specialties and partner with dental schools, government, universities, and dental service organizations. In the U.S., our products are available through authorized dealers and distribution partnerships.
What We Offer:
We offer a professional work environment, training, growth, and advancement. Competitive compensation and a benefits package including a medical, dental, and vision plan, voluntary benefits including life, short-term and long-term disability, 401(k) savings plan with company match, holiday pay.
Benefits:
- Flexible Spending Accounts (Medical and Dependent Care)
- Health Savings Account
- Voluntary Life, Accidental, and Critical Illness for Employee, Employee + Spouse, and Child(ren)
- Voluntary Pets Insurance and Discounts
- 401k Matching Contributions
- Vacation time eligible annually between 10-20 days depending on tenure with company (prorated at date of hire)
- Sick time eligible annually
- Holiday Pay
- Volunteer Program for time off
- Medical - PPO plans available - Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family plans
- Dental - Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family plans
- Vision - Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family plans
- Company paid Short Term Disability, Long Term Disability, and Basic Life/AD&D up to 1.5 times base salary
Come Join our Planmeca USA Team!
You are the Content Specialist who will oversee all editorial and social media calendars with guidance and support from the Brand and Communication Manager as needed. You will be responsible for de?ning key corporate content strategies, developing and implementing social media campaigns, providing support to digital campaigns and public relations activities, and overseeing production of corporate marketing assets to support these strategies and campaigns. You will work with a number of stakeholders within the company, with the intent of delivering on our objectives of supporting the corporate brand and thought leadership initiatives. This position requires an individual capable of: understanding brand management, developing content strategies to build awareness and drive opportunities within the dental and healthcare market, and the ability to balance a large volume of projects.
ESSENTIAL DUTIES:
- Conduct Research: competitive research, researching industry trends and understanding social performance to generate content topics.
- Develop Content Strategies: understand company objectives and develop content strategies aligned with those goals. Target content to specific audiences and create content that is sought after by those audiences, which involves conducting market research and/or employing SEO strategies.
- Work closely with Product Marketing Managers to develop content that aligns with their marketing plans, leveraging key opinion leaders, editorial and in-house content.
- Maintain Editorial and Social Media Calendars: schedule due dates and track content through the editorial process. Align the editorial calendar with social calendars to amplify robust pieces of content.
- Social Posting and Engagement: share content and execute tactics to promote growth on the company's social media channels. Actively engage with others in the education industry social space.
- Respond to social media inquiries and disseminate to the organization as needed.
- Public Relations Support: With guidance from the Brand and Communications Manager, work with the organization's public relations agency on the development of press releases and support the coordination of interview opportunities
- Review content, make edits, and manage overall internal review and approval process prior to implementation.
- Develop content for internal newsletter
- Coordinate with Designers: in a team environment regularly communicate and meet with designers on alignment with editorial calendars, content development and ensuring that deadlines are met.
- Website Content Updates: post new content to the blog weekly, or as needed. Monitor the website and correct any broken links, inconsistent language, and grammatical errors.
- Paid social campaign execution and management
- Performs duties related to marketing projects and programs as assigned by the Manager.
MINIMUM QUALIFICATIONS:
Training and Experience
- Minimum of a Bachelor's degree in Marketing, Communications, Advertising or related ?eld of study
- 3-5 years marketing experience and proven track record of developing and implementing editorial calendars aligned with corporate brand campaigns and initiatives
Knowledge, Abilities and Skills
- Ability to thrive in a fast-paced, results oriented, and priority-shifting environment
- Ability to identify markets, competition and target audience in the development and execution of social media initiatives
- Understanding of how social advertising, landing pages and conversion rate optimization work together
- Strong project management skills
- Excellent written and verbal communication skills - must be able to communicate effectively with peers and leadership.
- Strong interpersonal skills, team oriented and proactive
- Close attention to detail
- Excellent presentation and communication skills
- Strong problem-solving skills
- Computer literacy: MS Word, Excel and PowerPoint; Hootsuite and Wordpress (or similar technology) knowledge required
- Ability to work in a fast-paced environment
- Good attitude and positive mindset
WORKING CONDITIONS:
The work environment of the position is in a professional office and warehouse environment with uses of standard office equipment such as computer, phone, and copiers. Travel for meetings, conferences and events out of state may require overnight, weekend and international travel.
www.planmeca.com
EEO/ADA/Vet/Disabled
|
Planmeca USA Inc.
sick time, short term disability, long term disability, 401(k)
May 26, 2025