Manager, Marketing Strategy, Corporates Risk

We're seeking a strategic and creative Marketing Strategy Manager to drive demand generation for our Corporates Risk go-to-market. This mid-level role will work closely with the Sr. Director of Strategy to understand business needs and objectives, then translate those needs into innovative campaign strategies, crafting connected prospect journeys throughout the funnel, and leveraging data to inform and optimize. Collaborating closely with sales and cross-functional marketing teams, you'll drive marketing-attributed pipeline, revenue, and growth. The ideal candidate is a strategic thinker, digitally savvy, and data-driven leader with strong communication and cross-functional leadership skills, able to innovate and plan effective marketing strategies across the US market.

About the Role
In this opportunity as the Manager, Marketing Strategy, Corporates Risk you will:

• Deeply understand the Corporate Risk segment's go-to-market priorities, industry trends and insights, unique audience personas and needs, solution value propositions and competitive intelligence to inform demand generation strategies in service of the overarching business goals.
• Create targeted audience segments to deliver personalized messaging and experiences that resonate with our ideal customers at every stage of their journey.
• Build and maintain an effective DG full funnel campaign strategy that leverages a connected content strategy and multiple channels (events/tradeshows, content, paid media, SEO, email, webinars) that connects the dots between tactics to drive pipeline.
• Serve as a leader of collaboration with cross-functional teams, including sales, marketing, content and product to bring campaign strategies to life via unique prospect journeys that drive customer acquisition, engagement, and growth.
• Use data and analytics to measure campaign performance, identify areas for optimization, and inform future strategies, providing data-driven recommendations to leadership and stakeholders and actionable next steps to planning/execution partners.
• Embrace a culture of experimentation, taking calculated risks to accelerate go-to-market timelines and drive innovation, with a focus on continuous learning and improvement.
• Develop and execute comprehensive field event and tradeshow strategies, leading cross-functional planning efforts from concept to completion in close collaboration with the tradeshow team and sales org.
• Create and deliver compelling presentations to key stakeholders across sales and marketing, effectively communicating insights, strategies, results and upcoming activity to showcase marketing support and drive alignment.

About You:

You're a fit for the role of Manager, Marketing Strategy, Corporates Risk if you have:

• Have 6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation.
• Have experience with field marketing and tradeshow planning, with a strong understanding of how these functions contribute to pipeline growth.
• Proven ability to orchestrate complex, multi-channel campaigns, analyze campaign performance data, and translate insights into actionable optimizations that improve campaign effectiveness and drive pipeline growth.
• Have strong leadership skills and the ability to influence cross-functional teams to work towards accomplishing a common goal.
• Have strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics.
• Have excellent leadership, collaboration and communication skills with ability to work with cross-functional teams across multiple levels and functions in the organization.
• Have proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce).
• Can take insights from different parts of the organization and use those insights to optimize campaign plans and outcomes.
• Experience with industry sectors, account-based marketing (ABM) principles a plus.

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What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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