Senior Analyst Digital Marketing Analytics

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Reporting into the Social Intelligence Manager within the Commercial Excellence organization, the Social Intelligence Senior Analyst will be a crucial addition to a team whose mission is to create an adaptive, industry-leading Social Intelligence capability for Nestle USA that is considered a trusted source of actionable, real-time insight into consumer perception & culture.

The Social Intelligence capability has been built over the last two years to support stakeholders across Consumer & Marketplace Insights, Social Strategy & Community, Foresight, Innovation, Category Strategy, Corporate Communication, Brand Marketing and other teams, with 2025's goal being to fully embed the capability throughout Nestle USA and empower stakeholders to act upon real-time social media insights.

Once the capability is fully embedded into Nestle USA's stakeholder teams, the Social Intelligence Senior Analyst's long-term role will evolve into robust stakeholder relationship building with teams across the organization, working hand-in-hand with stakeholders to provide consistent & timely insights into our brands' opportunities while forging a continuous feedback loop from stakeholders that informs capability optimizations as AI-driven technology and consumer behavior continues to evolve.

The Senior Analyst will be expected to balance supporting the embedding & democratization efforts while also fulfilling ad-hoc research requests using our best-in-class technology stack. The role will work in collaboration with other stakeholders within the Center of Demand Generation, including but not limited to Foresight, Digital Analytics, Marketing Analytics, Consumer Insights, Shopper Insights and Innovation, to provide capabilities and services that consistently identify, generate & distribute actionable & timely insights to Nestle USA's 25+ brands.

The Senior Analyst will be expected to work with our stakeholder teams to understand Nestle USA's business objectives, brand strategies and product categories: coffee, coffee creamer, chocolate, frozen foods, pizza, snacking, baking ingredients and more. Day-to-day activities vary given the nature of our business, including but not limited to building & optimizing tool functionality, answering business questions through in-depth analysis using multiple technologies, collaborating with stakeholders in key meetings, developing and executing self-service training programs, working with vendors and attending leadership presentations.

On top of the various product categories we support and the multiple technologies we use, the world of social media and AI-driven technology changes rapidly. Therefore, a balance of technical skill, strategic thinking, proactivity, flexibility and a solution-seeking attitude is crucial for success in this role.

PRIMARY RESPONSIBILITIES:
Social Listening & Related Social Media Research, including Presentation to Stakeholders. Leverage Nestle USA's Social Intelligence technology stack to conduct in-depth research about our brands, competitors, product categories and relevant cultural trends, using the insights to deliver a persuasive & visual story to stakeholders that drives action within their key initiatives. This includes navigating technology that handles every facet of Social Intelligence, such as social listening, ratings & reviews listening, emerging trend identification, social audience persona building, influencer evaluation and owned content performance benchmarking. Where applicable, this also includes combining findings with other digital data sources outside of Social Intelligence, often via collaboration with counterparts in Digital Analytics, to provide comprehensive analysis to the stakeholder.

Stakeholder Training & Guidance. Assist in the development and execution of training programs, including building training material, leading office hours and sitting one-on-one with stakeholders to guide them through use cases for social listening & social intelligence that build confidence in their ability to navigate the technology to find insights.

Stakeholder Request Management. Assist the Social Intelligence Manager in managing an analysis request queue, which assigns priority to each ad-hoc social research request based on impact to the business, level of effort and urgency. This includes keeping track of stakeholder check-in cadences to ensure the Social Intelligence team is consistently engaging each key stakeholder group.

Tool Output Scanning & Insights Identification. Review the automated reporting outputs from the various tools, including weekly/bi-weekly/monthly AI-driven reports and real-time email alerts, to ensure quality of the outputs as well as mine for actionable insights that need to be flagged to our stakeholders for further discussion & potential action.

Tool Maintenance & Governance. Assist in the day-to-day management of the tools, from user access to dashboard/report quality, flagging issues or needs to the Social Intelligence Manager while collaborating with 3rd party and shared service support teams.

Vendor Collaboration. Partnering with analysts from 3rd parties and shared service teams on key research projects and key feature advancements, as well as brainstorming and providing feedback to tool providers on ideal features and functionality that maximize actionability.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
• 3-5 years of experience in social listening and additional social research, including in-tool navigational experience and strategic storytelling of analysis results.
• 3-5 years in a strategic role working with data analytics, with a focus on developing strong dashboards & visualizations that generate insights & recommendations for stakeholders

DESIRED EXPERIENCE:

• Experience using Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr or similar tools, including building queries, dashboards and reports that generate actionable insights and navigating the tools to conduct in-depth analysis
• Strong understanding of AI-based use cases for consumer research, Boolean query writing, natural language processing and data segmentation
• Strong research experience and familiarity with the process for developing consumer, category & cultural insights
• Strong storytelling experience through the creation and presentation of compelling slide decks
• Familiarity with foresight use cases, identifying and analyzing trend signals from social media that ladder up to larger cultural movements or consumer behavior shifts
• Ability to translate business needs into strategic social intelligence frameworks that can be executed & replicated across a large organization
• Understanding of the social media landscape, dynamics of community interaction, social best practices, and digital analytics tools
• Strong communication and interpersonal skills
• Ability to execute multiple projects at once across various stakeholder teams across a large organization

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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Job Requisition:354971