CORP - Marketing Specialist Job

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We are seeking a motivated Marketing Specialist to join our dynamic and growing marketing team. Our industry is incredibly exciting, and we are looking for someone who can bring both the experience and passion to get the job done. Every day will be full of new challenges and opportunities. You will work closely with other departments to support our field operations and deliver solutions, centrally and locally, that drive significant impact.

Headquartered in Plano, Texas, Atlantic Aviation welcomes customers at more than 100 fixed base operator (FBO) locations - from the Hawaiian Islands to Caribbean islands and all points in between throughout the US. We offer a wide range of aircraft ground handling and flight hospitality services, including fueling and line services, hangar and ramp storage, modern executive terminals for passengers and crews, and much more. We are firmly committed to diversity, equity, and inclusion throughout our network and aspire to be the employer of choice in our dynamic segment of aviation. We invest in enhancements to our safety, service, technology, and strategic infrastructure in order to provide more choices, improved experiences, and better value for customers. Atlantic Aviation intends to lead the way to a more sustainable future for business and general aviation. Atlantic Aviation is "local everywhere" - providing a safe, friendly, and familiar experience across North America.

General Duties

• As a key member of the marketing department, you will play a vital role in supporting the execution of marketing initiatives that elevate the Atlantic Aviation brand
• You will assist in the development and implementation of campaigns and marketing tactics that drive customer engagement, brand awareness, and loyalty
• This position requires a passion for our business, attention to detail, and the ability to work collaboratively in a fast-paced environment

• Coordinate with cross-functional teams on marketing initiative rollouts to ensure timelines are met, communication is clear (to field and other departments), and reporting is properly set up.
• Collaborate with the agency to create and update marketing materials, including flyers, posters, digital ads, and field-based signage.
• Assist in the development and execution of integrated marketing campaigns (including digital, social, email) to build brand awareness and drive traffic.
• Communicate with field leadership to understand their needs and provide support as needed
• Complete website updates using our content management system
• Work closely with the marketing team to manage the marketing calendar, ensuring timely execution of all campaigns and promotions.
• Manage and update information for all Atlantic locations and listings on multiple online sites.
• Monitor online reviews and mentions and manages escalation process as needed.
• Monitor and report on the effectiveness of marketing campaigns, analyzing data and providing insights to optimize performance.
• Leverage internal data (transaction data, research, customer feedback) to help the team identify trends, opportunities, and best practices.
• Coordinate and communicate with external vendors and partners, ensuring timely delivery of marketing materials and adherence to brand guidelines.
• Stay up-to-date on industry trends, consumer behavior, and emerging marketing technologies to bring fresh ideas to the team.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.