Marketing Content Creator

Celebrate Life, the Southworth Way

The Company:Welcome to Southworth, a lifestyle company. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before.

With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life at ease. Our dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun!

The Benefits: We are proud of our "family company" roots and understand everyone has a unique set of needs: we want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.

Grow with us!The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together.

Be YOU with us!At Southworth, we are working to redefine the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Here, diversity is adriverof our success.

The Opportunity: The Marketing Content Creator is responsible for leading content planning and execution with social-first storytelling across Southworth Clubs' brand and club channels. This role works closely with internal stakeholders and external creative talent to create content that reflects the elevated lifestyle and community spirit of each club.

The ideal candidate brings creativity, precision, and strong familiarity with visual storytelling for golf and real estate culture, terminology and trends, along with luxury and lifestyle brands.

Duties and Functions

• Editorial & Social Planning
  
  
  
  • Take ownership of Southworth's branded social media channels and email content strategy
  • Own and manage the Southworth content calendar and provide guidance and best practices to club-level social channels
  • Align with marketing campaigns, events, and seasonal storytelling needs to distribute content to the correct digital channels.
  
  
  
  
• Social Media Execution

• Oversee posting schedule, asset delivery, and platform-specific best practices
• Own content strategy and execution for Southworth's branded social media channels
• Ensure all content aligns with the brand tone and performance expectations

• Photography & Videography Support

• Support the planning and sourcing of photography and video content across Southworth Clubs' properties
• Collaborate closely with the marketing managers, club member communications specialists, and Director of Digital to identify visual content needs tied to campaigns, programming, and brand storytelling
• Help coordinate content production with our existing roster of photographers and videographers-or assist in sourcing new partners as needed
• Assist with logistics around pre-production planning, content collection days, and asset delivery to ensure timelines and brand quality standards are met

• Paid Media Campaigns

• Collaborate with the Director of Digital and marketing managers to create performance-driven copy for paid campaigns across Google, Meta, and LinkedIn.

• Creative Direction Support

• Work closely with the Director of Digital and club marketing managers to execute campaigns across websites, social platforms, and paid media

• Platform & Campaign Collaboration

• Work closely with the Director of Digital and club marketing managers to execute campaigns across websites, social platforms, and paid media

• Club Coordination

• Act as a content liaison, partnering with Southworth Clubs' marketing managers and on-site member communications staff to capture and deploy club-specific content
• Work closely with marketing team copywriter to amplify written content such as blogs or emails across social channels

• Asset Management

• Work with the Corporate Project Manager and each club marketing communications manager to own, organize, tag, and maintain visual content libraries for all approved imagery and video files

• Performance Awareness

• Work with the Director of Digital to track engagement trends and make data-informed recommendations for content optimization

Qualification Standards

• Bachelor's degree in Marketing, Communications, or Creative Production
• 3-5 years in content creation, social media, or visual production roles
• Experience in taking photography and videography, along with working with freelance photographers and videographers for production shoots
• Strong copywriting skills to bring to life their visual storytelling
• Demonstrated experience managing creative production and vendor relations
• Familiarity with social scheduling tools, CMS platforms, and asset management systems
• Experience in the golf, hospitality, or luxury lifestyle space is strongly preferred
• Adobe Creative Suite, Canva, Loomly (or social postings platform experience), Video Editing platform experience, Social media post editing softwares.

If you are passionate about crafting compelling visual stories and thrive in a fast-paced, collaborative environment, we invite you to bring your creativity to the Southworth Clubs team. Join us in capturing the elegance, excitement, and community spirit of some of the world's most exceptional private clubs.

Apply today to start your new career, the Southworth Way

Note: This job description is intended to convey information essential to understanding the scope of this position. It is not an exhaustive list of responsibilities, and additional tasks may be assigned based on operational needs.