Chronic Care Market Manager

In this position, you will lead both the short-term and long-term strategic brand and marketing responsibility for the Chronic Care Division. You will work closely with the leadership team and across the organization, as you lead the Annual Business Plan process, access and analyse relevant data, leverage consumer insights, conceptualize the marketing and brand strategy, develop programs / campaigns, execute marketing plans, measure outcomes against key metrics and recalibrate accordingly. In addition, manage specific projects in support of marketing / brand management as required. You will ultimately be responsible for conceptualising and executing a strategic marketing plan that attracts and retains customers for the Chronic Care business.

In addition to the qualifications listed below, we are looking for a person with a strong drive, who is ambitious, takes ownership with a strong sense of accountability and is a visionary with demonstrated leadership skills. Success in this role will be dependent on the ability to drive business outcomes - the ability to access and decode relevant data, work in a structured and solutions-oriented way with strong analytical and brand management skills, especially the ability to translate consumer insights into impactful, creative and compelling campaigns / programs. We are seeking a candidate who takes ownership, is pro-active, focused on quality results and can quickly navigate across broad stakeholder platforms.

Major Areas of Accountability

• Drive the development of business and marketing strategies by capturing and mining market insight, and translating it into actionable, differentiated programs or business cases
• Identify opportunities and risks and define the marketing / brand initiatives to address the same
• Allocate resources, monitor and manage marketing budgets
• Lead the Ostomy Care and Continence Care Marketing Managers team to deliver on key business objectives, while driving high level of engagement, urgency, and accountability.
• Initiate, access and analyse relevant data to derive actionable market and user insights, which would include primary and secondary research as required
• Conduct regular product portfolio analysis and make recommendations on strategic and tactical plans to align with shifts/trends in the market
• Maintain a solid understanding of the market by monitoring the competitive market, pricing, and reimbursement information, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities for Coloplast
• Manage the development and execution of new product launches to help promote new business opportunities, growth, and financial profitability
• Set the marketing objectives aligned with organizational goals, create and implement marketing programs / campaigns and market development initiatives targeted at key customers to grow the Canadian business
• Measure and reporting on marketing campaigns / initiatives
• Proactively manage downstream product needs in support of Canadian marketing strategies and provide market assessments and sales expectations for upstream products to Global Marketing to prepare for future product launches
• Influencing global partners to draw resources critical to business growth.
• Develop product promotional materials to support product launches, campaigns, product education, and product commercialization materials, including packaging and labeling
• Champion product commercialization activities across many businesses functional areas, including Executive Management, Global Marketing, Field Sales, National Accounts, Supply Chain, Legal and Regulatory Affairs, Finance, and Research & Development
• Develop pricing strategy through analysis of internal and external variables impacting brand profitability Manage portfolio and SKU rationalization
• Develop and support sales training and materials, clearly communicating objectives and recommended priorities to achieve sales growth
• Manage distribution channel marketing initiatives, including product catalogs, press releases, and advertising schedules, as well as coordinates and implements industry tradeshows on an annual basis
• Ensure all programs are aligned with Coloplast's vision, business objectives, and corporate brand

• Partners with the Consumer Marketing team to ensure a streamlined downstream marketing strategy

• Manage SKU availability and forecasting

Basic Qualifications

• BS/BA in Business or Marketing, MBA preferred
• 4+ years of marketing experience directly related to the core functions of the role
• Previous experience managing both people and complex marketing projects

• Hybrid position with a minimum of two (2) days in the Oakville, ON office location

• A willingness and ability to travel approximately 25-30% travel of the time (1-2 times International per year, 2 times per month national travel)
• Bilingual (English and French) strongly preferred
• Excellent oral and written communication skills

Required knowledge, skills and abilities

• Brand management experience
• Knowledge of marketing principles and techniques
• Leadership skills - engage, guide, support and motivate a high powered marketing team
• Strong analytical skills
• Creative thinking
• Compelling communication
• Demonstrated ability to work across functions to prioritize and drive strategic objectives
• High degree of initiative and self-motivation with a strong sense of accountability
• Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
• Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines
• Microsoft Word, Excel, PowerPoint proficiency required

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

* Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events.

* Financial Security: RRSP plan with company match and financial planning services to help you secure your future.

* Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.

* Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.

* Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.

* Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.

* Competitive Compensation: The compensation range for this position is $121,000 - $146,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the worlds leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because - and not despite - of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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