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Director, M & C Strategy & Integration

EmblemHealth
United States, New York, New York
Jul 03, 2025

Summary of Job

Develop the company's overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment.

Responsibilities



  • Direct, articulate and document comprehensive and integrated marketing and communication strategies that elevate brand awareness, deepen audience engagement, and deliver measurable growth and retention.
  • Partner with departments across the company (Product, Sales, Quality, Customer Experience, etc.) to align all marketing and communications efforts with overall business objectives and value propositions.
  • Leverage data-driven insights to enhance our market presence and drive sustainable success, assessing opportunities to strengthen and refine segment-specific messaging frameworks.
  • Lead the creation of cross- functional creative briefs with internal teams and/or agencies to produce compelling, high quality integrated campaigns.
  • Collaborate with teams within the Marketing and Communications department (Corporate Marketing, Product Marketing, Communications, Marketing Intelligence) to implement high-impact, full-funnel programs and setting measurable KPIs.
  • Assist Marketing and Communications Operations in developing ongoing campaign dashboards to track and analyze performance metrics, such as customer acquisition, engagement, and retention, and identify areas for improvement.
  • Forecast future outcomes using historical resource(s) and performance data.
  • Socialize campaigns results across the organization creating clarity around the performance of marketing activities and their impact on targeted outcomes.
  • Write narratives and create strategy slides and executive summaries that translate the marketing plan for nonmarketing audiences.
  • Serve as a thought leader, staying up to date with industry trends, best practices, and emerging marketing technologies.


Qualifications



  • Bachelor's degree in marketing, communications, psychology, business, data science, analytics or related/equivalent
  • 10 - 12+ years of professional experience related to marketing strategy and communications (Required)
  • 7+ years of professional experience developing marketing strategy that differentiate from competitors and that align with
    strategic audience insights and business objectives (Required)
  • Experience in health care/health insurance research including institutional knowledge of capabilities and restrictions with
    core audiences (Preferred)
  • Experience building a research roadmap to align with organizational and department-level goals (Required)
  • Experience designing frameworks to develop brand identity and measurable KPIs to track and iterate for optimization (Required)
  • Compelling communicator who synthesizes research into a clear, actionable business narrative (Required)
  • Proficient with MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required)
  • Demonstrated ability as a change agent throughout the organization to integrate marketing and organizational strategy (Required)
  • Proven experience to manage and lead projects and multi-disciplinary teams (Required)
  • Experience working directly with C-suite executives on a daily basis (Required)

Additional Information


  • Requisition ID: 1000002575
  • Hiring Range: $135,000-$253,800

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