Marketing Specialist

At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.

We're dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We're always striving to identify talented individuals to join our exceptional teams.

We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, and wants to make a tangible difference in people's lives, then QIAGEN is the place for you.

At QIAGEN, every day is an opportunity to make a real-life impact.

Join us, grow with us, and together, let's shape the future of biological discovery.

We are seeking a Marketing Specialist, Infectious Disease to play a pivotal role in supporting the transformation in immune response diagnostics, with a focus on QIAGEN's flagship tuberculosis test, QuantiFERON-TB.

This role is ideal for a passionate marketer with a experience in marketing to clinical laboratories and healthcare professionals, with a focus on infectious disease, public health or immune response diagnostics. You will develop and execute marketing tools and tactics across the North American region, driving adoption and utilization of the gold standard in latent TB testing. This role will be working closely with the Associate Director of Regional Marketing, Infectious Disease - North America (TB).

Key Responsibilities:

- Execute components of the go-to-market strategy and regional marketing execution to accelerate adoption and usage of QuantiFERON-TB as the gold standard in latent TB testing.

- Develop and execute regional marketing activities in conjunction with regional marketing leadership and global marketing that align with North America regional customer needs and local healthcare dynamics.

- Identify and execute activities and drive demand across diverse customer segments including clinical labs, health systems, public health networks, clinics, and healthcare professionals.

- Act as the Voice of the Customer, capturing clinical, commercial, and competitive insights to shape global product and marketing strategy, product positioning and future development.

- Execute commercial enablement activities, including executing training, developing impactful sales tools, and nurturing activities to accelerate sales funnel

- Work strategically and collaboratively with external industry and commercial partners to execute co-marketing and sales initiatives.

- Work cross-functionally with Sales, Medical Affairs, and Global Marketing to build customer engagement programs and increase product adoption.

- Monitor and track KPIs - continuously optimizing marketing efforts for stronger impact and ROI.

- Background in infectious disease, public health or immune response diagnostics, with experience marketing to clinical laboratories and healthcare professionals.

- 3+ years of experience in clinical diagnostics marketing roles, preferably within IVD products. Prior experience in sales also considered.

- Demonstrated impact both developing and executing tactics, along with monitoring for impact and modifying as necessary to meet KPIs.

- Experience in tuberculosis diagnostics, screening or patient management ideal. Prior experience in sales also ideal but not required.

- Ability to work cross-functionally with a track record of successful product launches and commercial impact.

- Passionate about advancing patient care through diagnostic innovation.

- Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.

- Experience working with Key Opinion Leaders to produce educational content and product presentations.

- Strong communication skills

- Team player

- Bonus/Commission
- Local benefits
- Referral Program
- Volunteer Day
- Internal Academy (QIALearn)
- Employee Assistance Program and internal QIAGEN communities
- Hybrid work (conditional to your role)

Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve.We inspire with our leadership and make an impact with our actions.We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.

QIAGEN is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contactrecruting@qiagen.com. This policy is part of QIAGEN's ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.