Social Media Manager

Job Summary:

The Social Media Manager is responsible for managing BDO's organic and paid social media presence across various social media channels, integrating strategic marketing messaging, materials and creative assets. The Social Media Manager will be responsible for providing strategic direction to drive consistent, relevant traffic and leads, and plays a key role in the execution and optimization of paid social media campaigns to support business objectives.

Job Duties:

General Job Duties:

• Serves as a strategic internal resource to marketing professionals, industry groups, business lines, creative services, and BDO professionals (Client Service, BD, Recruiting, etc.) regarding integration of social media programs
• Works with national marketing leaders to develop and implement social media and content strategies
• Works with external agencies (advertising, PR, SEO) in developing online social media campaigns and creating specific deliverables
• Champions the BDO brand to ensure online marketing and communications reflect the firm's messages, positioning and visual identity
• Develops online standards and processes in alignment with global standards
• Other duties as required

Social Media Job Duties:

• Develops, manages, and executes the overall organic social media strategy to align with BDO's business objectives, ensuring cohesive messaging, audience engagement, and measurable growth across all platforms
• Oversees day-to-day management of all organic BDO social media accounts, ensuring timely and accurate posting, monitoring, and engagement across platforms
• Coordinates with internal teams to ensure all social media accounts, content and campaigns reflect current firm campaigns, initiatives, and news
• Ensures compliance with legal, regulatory, and industry-specific guidelines for all social media activity and account content
• Conducts regular audits of all social media accounts to identify opportunities for optimization, consolidation, or expansion
• Proactively monitors relevant social discussions about our firm, competitors, and/or industry through social media listening tools
• Monitors, analyzes, and reports on organic and paid campaign performance, making data-driven recommendations to improve ROI and achieve business goals
• Leads the strategy, planning, execution, and optimization of paid social media campaigns across platforms

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills and Abilities:

Education:

• Bachelor's degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience:

• Five (5) or more years of marketing or communications experience, required
• Experience in the strategy, development, implementation, and ongoing management of B2B organic social media campaigns and programs, required
• Experience planning, executing, and optimizing paid campaigns on LinkedIn, including audience targeting, budget management, and performance analysis, required
• Three (3) or more years of social media management experience, preferred
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License/Certifications:

• N/A

Software:

• Proficient in the use of Microsoft Office Suite, required
• Experience with social media management and reporting tools (i.e. Buffer, Hootsuite, Sprout Social) required
• Experience with Adobe Creative Suite, Google Analytics, Airtable preferred

Language:

• N/A

Other Knowledge, Skills & Abilities:

• Strong understanding of LinkedIn's advertising platform, analytics, and reporting tools to measure and improve campaign effectiveness
• Excellent project management skills and organizational skills
• Demonstrated ability to thrive in a fast-paced, deadline-oriented environment while effectively managing multiple projects and coordinating with both internal teams and external partners to achieve targeted outcomes.
• Excellent verbal and written communication and presentation skills
• Demonstrated ability to effectively manage multiple social media accounts and platforms, adapting writing style and tone to suit the unique requirements and audiences of each channel, specifically LinkedIn and X
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Strong knowledge of individual platform metrics and analytic tools to measure, interpret, and optimize social media performance Understanding of and ability to communicate BDO business, marketplace and value proposition
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization