New

Senior Director, Global Marketing Strategy -- Credit Risk Solutions

TransUnion Risk and Alternative Data Solutions
parental leave, paid time off, paid holidays, tuition reimbursement, flex time, 401(k)
United States, Florida, Boca Raton
4530 Conference Way S (Show on map)
Jul 08, 2025
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: TransUnion is seeking a strategic and collaborative Senior Director of Global Marketing Strategy to lead the development and execution of integrated marketing strategies for our Global Credit Risk line of business. This leader will serve as the strategic marketing partner to the Credit Risk leadership team, aligning marketing initiatives with business objectives and driving growth across global markets. You will be responsible for building scalable, full-funnel marketing strategies that elevate brand awareness, drive demand, and support revenue growth for credit risk solutions. This includes marketing for decisioning platforms, credit analytics, risk scoring models, and data-driven insights that help financial institutions, insurers and others make smarter credit-informed decisions. This role requires a deep understanding of the credit risk landscape, regulatory environments, and the evolving needs of users of credit-based information. The role must consider global objectives, but build strategies that can support unique, local regulatory requirements. The campaigns they build will seek to find commonalities and efficiencies in execution without compromising regional nuances that support the various concerns of target audiences in different regions. What You'll Bring: Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred. 12-15 years of progressive B2B marketing experience, ideally in financial services, credit risk, or data analytics sectors. Proven success leading global marketing strategy for complex, matrixed organizations. Deep expertise in integrated marketing, including ABM, digital, content, and event marketing. Strong understanding of credit risk trends, regulatory considerations, and credit-oriented buyer personas. Excellent facilitation and stakeholder management skills, with the ability to influence at all levels. Experience managing global teams or working across international markets. Analytical mindset with a track record of driving measurable business outcomes. Excellent communication and presentation skills. Preferred Experience Experience marketing credit risk solutions, decisioning platforms, or financial data products. Familiarity with marketing automation platforms (e.g., Eloqua, Marketo), CRM systems (e.g., Salesforce), and analytics tools. Background in agency or consultancy environments supporting B2B clients a plus. Impact You'll Make: Strategic Leadership Lead the development of global, multi-year marketing strategies aligned with the goals of the Credit Risk business unit. Translate complex business and regulatory objectives into actionable marketing plans and KPIs. Serve as the voice of marketing in Credit Risk leadership discussions, ensuring alignment and integration. Global Campaign Planning Design and execute integrated marketing campaigns across regions, leveraging digital, ABM, content, and event marketing to support credit risk solutions. Manage a global marketing calendar to identify synergies, reduce duplication, and optimize resource allocation. Cross-Functional Collaboration Partner with product, sales, analytics, regional marketing teams and US vertical marketing business partners to ensure cohesive go-to-market strategies. Facilitate strategic planning sessions with stakeholders to align on messaging, positioning, and campaign priorities. Thought Leadership & Content Strategy Develop and promote thought leadership content that positions TransUnion as a trusted authority in credit risk management. Collaborate with subject matter experts to translate complex topics into compelling narratives for global audiences. Innovation & Optimization Identify opportunities to test new approaches, technologies, and channels to reach credit risk decision-makers. Analyze campaign performance and apply insights to continuously improve strategy and execution. Team Enablement & Governance Mentor and guide regional and functional marketing teams on best practices in strategic planning and campaign development. #LI-TE1 Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Pay Scale Information : The U.S. base salary range for this position is $166,800.00 - $250,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents. TransUnion's Internal Job Title: Sr Director, Marketing Communications