Sr E-Business Analyst

Foods people love. Brands people trust. And a career that nourishes your future like no other.

At Nestle USA (NUSA), we are committed to providing high quality products that are essential to living well. As individuals and teams, we are empowered to make meaningful contributions that positively impact our families, communities, and planet. With our portfolio of global brands, the opportunities to innovate and grow are limitless. As the world's leading food and beverage company, our focus is not only about delighting our customers, it's about enriching you!

Position Summary - Your Impact

The Senior Analyst, E-Business will play a critical role in driving the company's digital transformation and e-commerce growth. This position will impact the business by leveraging data analytics to optimize online sales strategies, enhance customer engagement, and improve the overall digital experience. The Senior Analyst will work closely with cross-functional teams to ensure the successful execution of e-commerce initiatives and alignment with business objectives.

Primary Responsibilities - What You'll Do

• Data Analysis:Collect, analyze, and interpret e-commerce data to identify trends, opportunities, and areas for improvement.
• Promotional excellence: Manage tactical execution of promotional plans with marketing team alignment, agency input, and collaborate with customers to optimize builds. Post performance analysis.
• Performance Metrics:Develop and monitor key performance indicators (KPIs) to measure the success of online sales and marketing campaigns.
• Reporting:Create detailed reports and dashboards to present findings and recommendations to senior management. Conduct monthly sales reporting and business reviews for key accounts.
• Customer Insights:Analyze customer behavior and feedback to enhance the online shopping experience.
• Market Research:Conduct competitive analysis and market research to inform e-commerce strategies.
• Campaign Management:Support the planning and execution of digital marketing campaigns, including email marketing, social media, and online advertising.
• Website Optimization:Collaborate with the web development team to optimize website performance, usability, and conversion rates.
• Cross-Functional Collaboration:Work with sales, marketing, IT, and customer service teams to align e-commerce initiatives with business goals.
• Project Support:Assist in the implementation of new e-commerce projects and initiatives.

Your Team - Who You'll Work With

• Marketing Team:Collaborate to align digital marketing efforts with overall marketing strategies.
• Sales Team:Work together to integrate e-commerce data with sales strategies and goals.
• IT Team:Partner to ensure the technical aspects of the e-commerce platform are optimized.
• Customer Service Team:Coordinate to improve the online customer experience and address customer feedback.
• Finance Team:Work with finance to ensure accurate reporting and analysis of e-commerce financial performance.

Necessary Skills & Qualifications

SKILLS & COMPETENCIES

• Analytical Skills:Strong ability to analyze data and derive actionable insights.
• Technical Proficiency:Proficiency in e-commerce platforms, analytics tools (e.g., Google Analytics), and digital marketing software.
• Communication:Excellent verbal and written communication skills, with the ability to present data clearly.
• Problem-Solving:Strong problem-solving skills with a proactive approach to identifying and addressing challenges.
• Attention to Detail:High level of accuracy and attention to detail in data analysis and reporting.
• Project Management:Ability to manage multiple projects, prioritize, and meet deadlines.
• Customer Focus:Understanding of customer behavior and the ability to translate data into customer-centric strategies.
• Collaboration:Ability to work effectively with cross-functional teams + levels, building strong relationships.

QUALIFICATIONS & REQUIREMENTS

• Education:Bachelor's degree in Business, Marketing, Data Science, or a related field.
• Experience:Minimum of 3-5 years of experience in e-commerce, digital marketing, or data analysis.
• Industry Knowledge:Experience in the food and beverage industry or a similar consumer goods sector is a plus.
• Technical Expertise:Proficiency in e-commerce platforms (e.g., Instacart, DoorDash, eB2B), analytics tools (e.g., Google Analytics), and digital marketing software.
• Certifications:Relevant certifications in digital marketing or e-commerce are a plus.
• Proven Track Record:Demonstrated success in driving e-commerce performance through data-driven strategies.

#LI-KS1

We are Nestle, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Nestle is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.