Consumer Insights Manager I

Eastman Chemical Company
remote work
United States, Tennessee, Kingsport
Jul 22, 2025
Consumer Insights Manager I Job Requisition ID: 54951 Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com. Role Profile The Consumer Insights Manager will champion the voice of the end consumer across Eastman's diverse business units. This role manages multiple consumer insights projects, partnering closely with sales, marketing, and technology teams to drive strategic decisions, market success, and sustainable innovation. The ideal candidate will be a thought leader in consumer research, skilled in both qualitative and quantitative methods, and adept at translating complex data into actionable business insights. This position reports to the Head of the Global Research Team within Eastman's Corporate Strategy and Commercial Excellence Division. This role is based in Kingsport, TN, with remote work flexibility for candidates located in Eastern or Central time zones. Up to 25% domestic and international travel is required to support research management and engage with customers. Responsibilities Manage and oversee multiple consumer insights projects from research consulting and design through execution, analysis, reporting, and presentation to internal and external stakeholders. Translate complex business challenges into clear research objectives and methodologies. Synthesize large qualitative and quantitative data sets to extract actionable insights that drive business decisions and innovation. Present insights effectively using compelling storytelling techniques to engage stakeholders and drive informed action. Collaborate cross-functionally with sales, marketing, technology, and various business units to integrate consumer insights into strategic initiatives. Identify opportunities to incorporate the consumer voice into key projects and market activation strategies. Support Eastman's sustainability and circular economy initiatives through insights that guide product development and marketing strategies. Stay current on industry and consumer trends relevant to Eastman's markets and share insights with internal teams. Mentor and support analysts on the global research team, fostering professional growth and knowledge sharing. Performance Measurements Superior consumer insight project management and execution. Drive utilization of consumer insights in business decisions to accelerate growth. Expand the demand for consumer insight projects within Eastman. Position Eastman as a thought leader on consumers internally and externally. Qualifications Bachelor's degree in business, marketing, or a related field (required). Master's degree in market research, business administration, or related discipline (preferred). Minimum of 5 years' experience in consumer insights or research roles either client or vendor side. Proficiency in qualitative and quantitative research methods, including advanced analytic techniques. Experience with research software tools including SPSS and Qualtrics. Strong stakeholder engagement, communication, and presentation skills. Ability to translate complex data into clear, actionable business insights. Proven ability to navigate and collaborate within large, matrixed organizations. Eastman Chemical Company is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law. Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day. Nearest Major Market: Asheville Nearest Secondary Market: Knoxville Job Segment: Marketing Manager, Market Research, Project Manager, Consulting, Marketing, Research, Technology