Manager, Automotive Incentives & Competitive Market Intelligence

Honda North America
paid time off, tuition assistance, tuition reimbursement, 401(k), relocation assistance
United States, California, Torrance
1919 Torrance Boulevard (Show on map)
Jul 24, 2025
What Makes a Honda, is Who makes a Honda Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint." We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team. If your goals and values align with Honda's, we want you to join our team to Bring the Future! Job Purpose The Auto Sales Research Manager ensures an effective Auto Sales incentives strategy through research and analysis of industry sales trends. This role involves conducting thorough research on automotive competitors' national, regional, in-market, and state-level sales volumes and incentive campaigns. The position requires a strategic thinker to provide comprehensive examination of the competitive landscape and recommend actions to American Honda's executive leadership. The Research manager will contribute to developing new internal and external incentive platforms/tools, collaborating with both AHM and Japan staff. Key Accountabilities Conduct research regarding sales trends to quickly identify competitive market changes for the sales strategy, sales and marketing team to quickly adapt to efficiently maximize sales through capitalizing on opportunities and swift reaction to mitigate threa Conduct comprehensive national, regional, and state-level market incentive studies utilizing industry data, vendor analysis/reporting, competitor in-market incentives, and available internal dat Examine automotive competitors' incentive tactics, data/statistics and collaborative discussions with AHMexecutive leadership, national management and regional field teams to determine targeted strategies and countermeasures Generate and provide American Honda executive leadership team with comprehensive analysis of automotive competitors' in-market / state-level incentive actions & adjustments, reviewing sales volume targets and market situations across Internal Combustion Engine (ICE) vehicles and Battery Electric Vehicle (BEV) segments Deliver effective & efficient recommendations regarding incentive cycle plans, monthly implementation and mid-cycle countermeasures and potential pivots Produce PDCA (Plan-Do-Check-Act) cycles as it relates to identified KPI's / Targets. Provide an elevated level of strategic thinking with the expectation of encompassing persuasion with business partners and/or executive leadership team on Auto Sales Fiscal Plans & organization strategy Develop innovative solutions that address and counter both ICE and BEV market competitor incentive landscape. Collaborate with Honda & Acura executive leadership, Global Leadership, Marketing senior management and Incentives teams to manage the creation/ launch of ICE & BEV regional incentive programs. Ensure clear communications within the team and with other departments such as Marketing, S&PP, Logistics, NBEX, etc Produce in-depth regional and state-level incentive proposals and countermeasures for the American Honda executive leadership team based upon market competitors' campaigns, volume targets and inwithin budget. Emphasize efficient spending to stay spending withinbudget Qualifications, Experience, and Skills Bachelor's degree in Statistics, Finance, or Business Administration or Related Field Experience required A degree in Statistics, Economics, Finance, or Business Administration a plus 8+ years of relevant work experience in the automotive industry Experience leading a team preferred. Knowledge of vehicle incentive programs including a thorough understanding of leasing and financing options Working knowledge of Residual Value setting process and influencers Experience with financial cost estimate and budget reconciliation Strong research, analytical and problem-solving skills are required. Proficient in Power BI, Excel, Word and PowerPoint required and knowledge of AI. Strong finance, accounting, budget and forecasting preferred. * Excellent oral and written communications skills with ability to communicate in a cross-functional environment (sales operations, marketing, zones/field, audits and accounting) General knowledge of automotive incentive functions and the automotive industry is required Experience in SIMPL (Sales Incentive Manager Planner), ECMS/Offer Management Web Publisher, JIRA Board, Agile Training desired Working Conditions Overtime is periodically required. Must be flexible to set up last minute programs and bulletin Fast-paced work environment requiring quick turnaround for new programs and consumer site update 100% accuracy on all incentive communications is required for National exposure of consumer and dealer facing offers and programs What differentiates Honda and make us an employer of choice? Total Rewards: Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.) Regional Bonus (when applicable) Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included) Industry-leading Benefit Plans (Medical, Dental, Vision, Rx) Paid time off, including vacation, holidays, shutdown Company Paid Short-Term and Long-Term Disability 401K Plan with company match + additional contribution Relocation assistance (if eligible) Career Growth: Advancement Opportunities Career Mobility Education Reimbursement for Continued Learning Training and Development Programs Additional Offerings: Lifestyle Account Childcare Reimbursement Account Elder Care Support Tuition Assistance & Student Loan Repayment Wellbeing Program Community Service and Engagement Programs Product Programs Free Drinks Onsite Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.